Marine Marketers of America (MMA) communicated today the winners of its fourth-annual 2011 Neptune Awards for Marketing Excellence on the association’s co-produced luncheon with Boating Writers International organised earlier today in the Grandview room of the Bahia Mar Resort during the Fort Lauderdale International Boat Show, in Florida.

Fort Lauderdale International Boat Show Credit Forest Johnson

The MMA added three new categories this year to address online video, social media and mobile apps.

“There were 60 entries in 14 categories, our largest field ever,” said Wanda Kenton Smith, president of MMA. “There was great diversity – entries came from companies large and small, sail and power, from insurance to fishing tournaments and everything in between. The standard of work overall was very high, and in the four years of the Neptune Awards, this was the toughest competition yet.”

2011 Neptune Awards were presented to the following companies in these categories:

Best National Magazine Advertising (Full Page): Paul Mann Custom Boats for “81-Foot Ferrari” created by Adams & Longino Advertising

Best National Magazine Advertising (Spread): Boat U.S. Marine Insurance for “Coverage You’ll Flip For”

Best National Magazine Advertising (Series): Yamaha Motor Group for “National Outboards Print Campaign” created by HY Connect

Best Regional/Local Advertising: Seattle Boat Show for “2011 Seattle Boat Show Promotional Video”

Best Product Literature: Sea Tow for “2011 Membership Brochure”

Best Product Literature Series: MasterCraft for “Rewind and Brochure”

Best E-Mail Blasts: Jarrett Bay Boatworks for “Carolina Flare 2011 Campaign” created by Stealth Marketing

Best Web Ads: Grady White Boats for “Get Your Grady Face On” Web Banners created by Adams & Longino Advertising

Best Print Newsletter: Mercury Marine for “Mercury Messenger”

Best Digital Newsletter: Sure Shade for “Shady Side of Boating”

Best Mobile App: Yamaha Watercraft for “Waverunners and Boats” created by ICBM Media

Best Online Video: Mercury Marine for “Mercury 150hp FourStroke Launch Video” created by Jacobson Rost

Best Social Media Campaign: EdgeWater Power Boats for “EdgeWater Power Boats – Social Media” created by ZGraph

Marketing Innovation: Beneteau for “Global iPad Dealer App” created by Jester Communications