The interest in the luxury lifestyle that yachting offers in Asia is increasing rapidly, marked by arrival of more and more yachts from the West, with over 50 superyachts spotted in Phuket last month, in search of an alternative winter cruising destination. Good news for the local economies around the region, and a sure catalyst for the development of more yachting infrastructure as well as increased waterside development.

However, understanding the many facets of the Asian Superyacht industry and developing vital partnerships in the region are key to formulating a successful business development strategy for builders and brokers from the West. So how do you best go about preparing for this emerging market? How do you navigate through the different regulations that govern Asia? Where are the major growth markets within Asia? How should you best position your business to ensure your competitive advantage?

These questions and many more will be answered at the 5th Annual Asia Pacific Superyacht Conference taking place on the 16th & 17th of April. This forum, a series of presentations and panel discussions, is designed to introduce new ideas and generate discussion so that every attendee leaves with a clear understanding of the Asian market place and best way to move forward in this era of growth within the region.