UK luxury yacht builder, Fairline Boats, is pleased to announce its long-term commitment to National Boat Shows, as it confirms its participation in both the PSP Southampton Boat Show as well as the London Boat Show for the next two years. This commitment to the next five shows in National Boat Show’s portfolio underlines the luxury yacht brand’s recognition of their importance in supporting Fairline’s future growth and product launch plans.
The 2014 PSP Southampton Boat Show will see an especially large number of Fairline models on display, as the brand exhibits its entire range on the water. The show will also see the show debut of the new motor yacht Squadron 78 hard top, as well as a number of exciting changes to the model line up, which will be kept under wraps until the event. Following the show, Fairline will exhibit at both the London and PSP Southampton Boat Shows in 2015 and again in 2016.
The London and PSP Southampton Boat Shows represent key highlights of the year for the leisure marine industry and help strengthen the UK’s position as a major destination for buyers of luxury yachts. Fairline will continue to use the events as a means of growing and consolidating its ever-expanding client base.
Kevin Gaskell, CEO at Fairline Boats, commented: “The UK boat shows play a key role in our global sales and marketing strategy and we look forward to being a big part of both shows in the years to come. As long established exhibitors, we see both shows as the perfect platforms to launch our iconic new Fairline models. The two shows offer distinctly different opportunities; the London Boat Show provides an impressive indoor environment to showcase the best of the Fairline brand, whilst PSP Southampton Boat Show offers the kind of atmosphere that can only be created by an on-water show. As a proudly British brand, we are delighted to be building on our successful relationship with National Boat Shows and to be supporting the continued development of the leisure marine industry in the UK.”
Murray Ellis, Managing Director, National Boat Shows said: “We are delighted that Fairline has made this commitment to the London and PSP Southampton Boat Shows. As one of our most prestigious exhibitors, Fairline’s long-term approach demonstrates the importance and value of our shows as part of their comprehensive Sales and Marketing strategy. We are very much looking forward to working with Fairline to ensure that we deliver the best possible results at each event.”
Below is a selection of the exquisite charter yachts built by Fairline.