To be hosted by the beautiful grounds of DongGang Marina, a lovely Asia yacht charter destination, positioned in the Eastern Port of Dalian in China, SO! DALIAN is preparing for its first edition, running from July 3 to 6, 2014. The event will feature an exclusive combination of Lifestyle, Events, Yachts display, Beach Polo World Cup, as well as the latest innovations in experiential marketing, presented by a sophisticated group of exhibitors. The show will be attended by some of the most sought-after guests in the region, comprising celebrities, entrepreneurs, sport stars, yacht-experts and enthusiasts from around China and Asia.

SO! DALIAN is a boutique event dedicated to promote and support the development of the boating way of life in Northern China. With China’s first Beach Polo World Cup, organized by the world-renowned The Polo Life LLC, and supported by the International Beach Polo Federation, organizers (CCPIT Dalian and C.R.V) expect to attract over 8,000 top-notch visitors from all around Northern China to create amazing memories by the sea.

Set to promote Dalian as a major tourist destination as well as the boating industry in Northern China, SO! DALIAN will also be a major networking opportunity and lifestyle event.

“The development of the nautical activities is a part of the expansion of the domestic tourism and leisure industries in China. Creating unique experiences contributes to attracting and engaging more and more people willing to discover this exciting environment,” said Delphine Lignieres, Founder and CEO of China Rendez-Vous and SO! DALIAN, who has actively promoted the boating industry in China since 2003.

Over 50 yachts will be on display for this first edition of SO! DALIAN including brands like Luerssen, Sanlorenzo, Azimut–Benetti Group, Silver Yachts, Jeanneau, Beneteau, Lagoon, Arcadia, Marquis Yachts, Sunseeker, Speedo Marine, Bavaria, Sea Stella, Mondo Marine, Freedom Marine, Noble Boats and more. The Aviation world will be highly represented as well by industry leaders such as Airbus Corporate Jets, Gulfstream, Dassault Falcon, Embraer and Cessna. Other exhibitors will include the iconic brand from Normandy, St James, La Martina, The Monaco Tourism Board, Lucien Barriere Group, Rosemont, Christofle, Riverside, Robert Wan, Gaggenau etc.

Celebrating their 250th anniversary, the exclusive British watchmaker Arnold & Son will join SO! DALIAN and be associated with the Beach Polo World Cup. Arnold & Son belongs to a select group of watchmaking companies in Switzerland entitled to be called a “manufacture” who are able to develop and produce their own movements in-house. Private viewings and appointments will be organised to discover the legacy of this prestigious brand.

Also on hand will be Philippe Normand, the Cultural Attaché for the city of Deauville, a prestigious seaside resort in the North of France. Mr. Normand will join to introduce his dynamic city and share in a cross-cultural exchange to further promote the boating and equestrian lifestyle.

SO! DALIAN is a ‘red carpet’ event where every guest will be treated like a VIP. The full hospitality package has already lured top-level personalities coming from major Northern cities such as Harbin, Changchun, XI’an, Shenyang, Dalian, Beijing and Jilin.

Guests will be pampered with the finest food offerings from the near-by 5-star Shangri-La Hotel, adding to the extravagance of the 4-day soirée. One of the show’s highlights will be the exceptional gala dinner, held in the elegant ballroom of the Shangri-La on the second night.

The SO! DALIAN Golf Tournament will be organized on the second day of the show, bringing together players from different parts of China and led by the Legacy Club.

With more yachting and lifestyle brands than ever queuing up to take part and some of the largest yachts from around the region, SO! DALIAN is Northern China’s No.1 Yachting and Lifestyle event.

“Together with our key sponsors, partners and exhibitors, we have worked hard to create a truly unique setting in the beautiful city of Dalian. We all believe that luxury is no longer associated with a collection of external signs of wealth. Luxury is now sharing experiences and pleasure. We are confident that visitors will enjoy this unique experience,” said Delphine Lignieres, Founder and CEO of China Rendez-Vous and SO! Dalian.