The inaugural Supercar Promenade, the most exclusive automotive event in the Middle East took place alongside the hugely respected Dubai International Boat Show 2011 that ran from March 1st to 5th 2011. The event was a unique showcase beauty, speed, prestige and luxury with an exhilarating array of the world’s best supercars brought together to create an exclusive platform for the region’s VIPs.
The purpose-built Dubai Supercar Promenade was set within the Dubai International Marine Club – Mina Seyahi, ensuring an excellent position at the show and enticed some of the most distinguished names in the motoring world, including Bentley, Rolls-Royce, Porche and Brabus, Hamann and Invader.
Dubai International Boat Show Supercar Promenade - Hamann - Photo Credit Dubai International Boat Show
Dubai International Boat Show Supercar Promenade - Photo Credit Dubai International Boat Show
Included in the unique supercars on display were the Brabus 800 luxury sedan, the limited edition Invader L60, and the Porsche Cayenne, a unique concept by car designer Hamann.
The Brabus 800, on show for the first time ever in the Middle East is an 800 horse power, 6.3 litre luxury sedan can accelerate from a standing start to 100kph in 3.9 seconds and has an incredible top speed of 350kph.
Dubai International Boat Show Supercar Promenade - Brabus - Photo Credit Dubai International Boat Show
Michael Kuepferle, General Manager, Brabus Middle East said: The interest has been phenomenal and it’s not just a case of curiosity, we are expecting more imminent sales. The visitors who are serious about buying some of the amazing yachts and boats at the show take a closer look at the spectacular Brabus vehicles we have on display and realise that it is the same state-of-the-art technology they know from the marine industry. Our sales here could easily run into millions of dirhams.”
Bentley, with two supercars on display also had serious enquiries from potential buyers. “The flow of visitor traffic has been excellent,” said George Duncan, General Manager, Bentley Emirates. “This is a region famous for its love of luxury cars and many of the visitors to the boat show are exactly the same as Bentley’s target audience. This is a good region for Bentley and the Supercar Promenade fits in perfectly for us and the event. It’s a great opportunity to introduce the brand, reaffirm its position as one of the leading high end manufacturers and ultimately confirm sales.”
Dubai International Boat Show Supercar Promenade - Bentley - Photo Credit Dubai International Boat Show
Trixee Loh, SVP, Dubai World Trade Centre, organiser of the event said: “The early success of the Supercar Promenade shows that the positioning alongside the Dubai International Boat Show is perfect for luxury brand buyers. The superyacht and supercar target markets are very similar, catering to an audience who appreciate exclusive and elite brands and Dubai is one of the leading destinations to bring those elements together.”
With many orders placed each year at the Dubai International Boat Show, and direct access to more potential customers than any other event of its kind in the region, Supercar Promenade will prove to be a lucrative opportunity for participants.
The 19th Dubai International Boat Show is the Middle East’s largest and longest running boat show.
