Overmarine Group, the Italian Maxi Open Yacht Builder, celebrated their premiere at the 2011 Cannes Boat Show held last week. Last year, they have decided to change their market approach and after being represented by an exclusive dealer for many years, Overmarine Group have chosen to market their ‘jewels’ – Mangusta Yachts – directly.
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Mangusta brand has always stood for excellence in luxury and peak performances, setting new standards in the marine industry, becoming widely recognized as the benchmark in design and manufacturing of fast Maxi-Open Yachts combining speed and technology.
Founded in 1985 by the Balducci Family, the group remained a family owned business, to this day. Operating from Viareggio in Italy and specialising in semi-custom built yachts, Overmarine offers a range of 7 Maxi-Open motor yachts from 72’ to 165’. Additionally, their range also includes a full-displacement motor yacht of 148’ – Mangusta 148’ Oceano tri-deck as well as a current project for a new Open Mega Yacht – Mangusta 205’. Mangusta 165 superyacht is the largest built Maxi-Open yacht in the world, to date.
Although for many years Overmarine Group has essentially been a boat builder committed to the development of the best quality available in the market, its future is now to get an active role in the direct promotion on the market of its range through a selected number of offices and partners in strategic areas.
Although Overmarine Group were best known as a yacht building company, committed to delivering the best quality yachts available on the market; their future now includes an active role in direct promotion of the Overmarine range, through selected number of offices and partners located in strategic areas.
Mangusta (Overmarine) Charter Yacht Images
New strategic steps have been undertaken by the group:
• A new communication strategy with a brand new advertising campaign, new communication tools including a new website have been created
• Thanks to Overmarine’s established financial and economical stability as well as reliability, a new commercial strategy has been developed with a selection of four strategic partners :
1. Marine Max for United States
2. La Mar Aqua for Turkey
3. Burevestnik for Russia
4. Infinite Yachts for France
Even though the current market situation, Overmarine Group, in nautical year 2010/2011, has delivered 7 yachts including the motor yacht Mangusta 165 as well as the Mangusta 130 superyacht.
• An integral part of Overmarine Group’s new strategy is that they are also developing the industrial side of the business with a special focus on new premises in Pisa that will shortly allow them to enter a new market segment: i.e. the custom built yachts in steel and/or aluminium. The new plants built in the new boating territory in Pisa cover an area of 20,000 sq. meters of which 9,000 are covered, with a height of 20 meters, that will enable to built yachts over 60 m. The shipyard will open at the beginning of next year. In the meantime the 205’ yacht project will be finalised in order to start production once the premises are available.
• At the same time the Mangusta range has been revisited. Although maintaining the typical Mangusta timeless design, new technical and aesthetic improvements have been introduced. The first new yachts will be ready to be launched at the next boat show: Mangusta 72 at the Genoa Boat Show and Mangusta 92 at the Fort Lauderdale Boat Show. In regard to bigger boats Overmarine Group announces today the new Mangusta 110. The Mangusta 110 is a brand new yacht. She will not replace the Mangusta 108 that remains in the Mangusta range. Mangusta 108 is an Icon of Mangusta with her timeless classic design that has conquered numerous customers and still does.
The Mangusta 130 performance luxury motor yacht by Overmarine
MANGUSTA 110 SUPERYACHT
The Mangusta 110, offers a new social area (fly) in addition to the already extended area on the bow that represents one of the main characteristics of Mangusta. Her new interior layout allows for a better space distribution designed for the owner, guests and the crew. The crew quarters are equipped with all the comforts and technical features which are hard to find on a yacht of her size. Mangusta 110, for her versatility, has not only been conceived for the Mediterranean Sea but also developed for other markets. The design department of Overmarine Group, offers several style proposals, and is also working hand in hand to do semi custom designs with the most demanding Owners.
Preliminary Data:
Length Overall: 33.8 m – 110’89”
Length on waterline: 28 m – 91’86”
Beam: 7.18 m – 23’56”
Max Draft: 1.75 m – 5’74”
Displacement at full load conditions: 127 Tons – 279,984 lbs
Fuel Oil – Main tank: 13000 lt – 3.434 gal
Fuel Oil – Day tank. 700 lt – 185 gal
Fresh Water – 2000 lt – 528 gal
Main Engines: 2 x MTU 16V 2000M94 (1939kW or 2600 HP each)
Reduction Gears: 2 x ZF 4600
Transmission: 2 x Kamewa 63 S3 NP
Top Speed at half load: approx 33 knots
Exterior Designer: Stefano Righini
Interior Designer: Overmarine Group Spa
Beside the Mangusta 110 yacht, Overmarine Group will soon launch the new Mangusta 130 that, will replace the previous model. Also the new Mangusta 130 will feature a fly bridge that will offer an additional social area without influencing the aggressive exterior lines that characterised this model.
Both models are currently under construction and are available for sale. As with every Mangusta their interior is fully customizable.
Cannes Boat Show also signs the beginning of some important collaborations for Overmarine Group: Corradi for the stand, Etiqueta Negra for Overmarine’s uniforms and San Pellegrino e Panna Acqua.
The Mangusta 130 - The Dream Tim II Yacht sister ship called Awesome - Image by LiveYachting
COMMUNICATION STRATEGY 2011-2012
Overmarine Group’s print campaign is the most important way of brand communication, with the main focus on the Mangusta brand. The Maxi-Open Mangusta yachts are constructed by Overmarine Group, taking direct responsibility for the Mangusta brand distribution and for pre-and after-sales service, with the support of selected partners and experts in the yachting industry.
The strategy aims to consolidate the position of super-premium brand, to reiterate the Italian Mangusta brand and increase awareness of the Overmarine Group.
The leadership in the segment of the Mangusta Maxi-Open standard is reaffirmed through the brand’s core values: class, emotion, strength and performance.
“In perfect ship shape”, as well as to affirm the quality of design and appeal of sport yachts Mangusta, underlying the strength and shape of the perfect state of Overmarine Group: a nautical pole of large dimension, controlled by a family of Italian entrepreneurs, who love and have always lived the pleasure yachting.
First hull of Mangusta 148’ Oceano Motor yacht by Overmarine arrives in Viareggio
MANGUSTA YACHTS AT THE CANNES BOAT SHOW
For its debut at Cannes, Overmarine Group were displaying: Mangusta 72, Mangusta 92, Mangusta 108 and Mangusta 130.
Motor Yacht MANGUSTA 72 – GANG
The most popular open yacht in the Med, this great-looking model is perfect for sun and sea fun.
Twin MTU 10V2000 M93 with 1500hp engines propel this yacht at a speed of up to 39 knots.
Easy to manoeuvre, with its Arneson propulsion system, this yacht responds beautifully and can be managed with few crew.
On the lower deck, the intelligent layout allows for 3 cabins that can accommodate up to 7 guests. The owner enjoys a full beam master, and each stateroom benefit from its own bathroom. Headboards of the beds have been fitted with columns circled by solid steel rings with a shiny chrome finish. This generous layout also offers a salon with a large sofa and entertainment centre. The galley is roomy and equipped with the finest Miele appliances.
Particular attention has been given to details with fabrics and curtains carefully chosen in shades of grey to complement the elegant style of this yacht. Throughout the lower deck, wood is harmoniously interjected with cross-grain finished with ivory fillet.
On the main deck, a large living room area with a bar, and an entertainment center which gets flooded with light and fresh air when the sliding roof is opened, creating a totally different atmosphere. This flexible design allows for the salon to become a dining room, creating a friendly and relaxed atmosphere. The teak deck flows in from the exterior into the salon area, giving the refreshing feeling of a day boat.
The exterior is created for sea fun and comfort. Both sunbathing areas can be shaded with canvas protections. This newly designed 72’ is equipped with the new model of Sanguinetti gangway and a new sliding door for access to the inside, which makes the yacht aesthetically very attractive.
SPECIFICATIONS
LOA: 72’ 93”
Beam 18’4″
Draft: 4’3″
Weight Half Load: 37 Tons
Fuel Capacity: 4550 Liters / 1190 US Gallons
Water capacity: 900 Liters / 238 US Gallons
Power: 2 x 10V2000 M93 at 1500 hp each
Transmission: 2 x Arneson Surface Drive ASD 14
Top speed: Approx 39 knots
Range: 280nm
Exterior Designer: Stefano Righini
Interior Designer: Overmarine Group Spa
Number of Guests:6/7
Number of Guest Cabins:3
Number of Crew:2
Mangusta 105 motor yacht
MANGUSTA 92 – KAWAI yacht
The newest Mangusta 92’ yacht. Perfect proportions are what characterizes this stylish and fast yacht. Her stunningly balanced line turns heads when she flies over the waves at 40 knots thanks to twin 2600 HP MTU 16V2000 M94 and 2 Kamewa 56S3 jet drives.
Her draft less than 4’, she is also perfect for the Bahamas and the Caribbean!
Besides extreme performance, this stunning motor yacht is the ideal combination of luxury and speed.
She is decorated with a new design philosophy. She has modern furnishings with neat and clean lines, however very different from the minimalist decor that has been used a lot in the recent years. She has a unique contemporary style.
The wenge parquet that lies on the living room and cabins floors elegantly and softly contrasts with the oak furnishing. The walls and ceiling are covered with the finest natural-colored and dark brown leathers, wrapping the interior in a flawless and exquisite ambiance.
On the lower deck, ambitious layout accommodates three staterooms and a relax room, each equipped with high-tech entertainment centers. Showers of the guest bathrooms are fully glazed, flooding them with light and uncovering the beautiful Bisazza mosaic walls.
The exterior offers an array of enjoyment possibilities with the aft sun bed. Water toys are easily launched from the garage with the gangway, opening to the pleasure of sea and sun.
SPECIFICATIONS
LOA: 92’ 8”
Beam 21’7″
Draft: 3’8″
Weight Half Load : 75 Tons
Fuel Capacity: 8800 Liters / 2325 US Gallons
Water capacity: 1500 Liters / 400 US Gallons
Power: 2 x 16V2000 M94 at 2600 hp each
Transmission: 2 x Kamewa 56S3
Top speed: Approx 37 kts
Range:300nm
Exterior Designer: Stefano Righini
Interior Designer: Overmarine Group Spa
Number of Guests:6/7
Number of Guest Cabins:3
Number of Crew:3
Charter Yacht Kawai – a Mangusta 92 Yacht available for luxury yacht charter:
MANGUSTA 108 – ARES superyacht
Everything about the Mangusta 108’ is pure elegance and harmony.
Ares is a 2005 customized version of the now classic Mangusta 108’.
Details including the unusual “pearl” exterior paint, refined and seamless white oak and wenge wood interior, flat screens, fiber optic lighting and a spectacular combination of shiny chrome, imperial marble and skins from cream to dark brown tastefully complement this timeless design and make this an outstanding example of this line built by Overmarine.
At just under 110 feet, Ares makes an intelligent use of the interior space. The Mangusta 108’ has four comfortable staterooms, including a spacious owner’s suite with a study. On the main deck, a large living room with a bar easily converts into a dining room, where a nice meal can be enjoyed while looking at the shooting stars through the retractable roof.
On the exterior, some wonderful built-in side hydraulic compartments enclose jet skis, which release directly into the water. A smartly designed sun bed uncovers a Spa Pool tub; and on the roof, a sundeck allows for sunbathing in absolute privacy.
SPECIFICATIONS
LOA: 109’ 8” / 33.48 Meters
Beam 23’3″ / 7.10 Meters
Draft: 4’43” / 1.35 Meters
Weight Half Load: 110 Tons
Fuel Capacity: 13 000 Liters / 3 435 US Gallons
Water capacity: 2000 Liters / 528 US Gallons
Power: 2 x 12V4000 M90 at 2733 hp each
Transmission: 2 x Kamewa 63 SII
Top speed: Approx 34 kts
Range:350nm
Exterior Designer: Stefano Righini
Interior Designer: Overmarine Group Spa
Number of Guests: 8/9
Number of Guest Cabins:4
Number of Crew:3
Magusta 108 charter yacht ARES:
MANGUSTA 130 – WOW superyacht
This yacht stops at nothing to “Wow” amateurs of powerful performance and sleek Italian design.
The wonderful thing about this boat is the comfortable and luxurious setting of the interior. It is a classic example of the Mangusta style. The contrast between the oak and wenge is blended with the cream leather that covers the upper part of the interior.
On the lower deck, the owner takes advantage of a full beam master suite with his and hers bathroom that includes a full tub. Meanwhile his guests and family can enjoy 3 more staterooms, each with their own spacious bathroom. A gym room, forward to the master stateroom allows for daily exercise before enjoying the outdoor activities for the day.
In the living room, the crocodile leathered bar with under lighting give a floating feeling to the room. The tempered glass enclosed wheelhouse affords privacy to the owner’s party while at sea. A simple click on a switch will clear that glass and open sight to the cockpit and sea view.
Exterior spaces are optimized without compromising the sleek and sharp profile of the boat. Besides the bow and stern sunbathing areas, a hideaway deck is located under the top arch is accessible by a discrete side ladder. Thanks to the oversized forward deck, the bow features an extraordinary dining area that can be protected from wind and sunlight by a well-hidden awning. An oversized garage with tender, as well as built-in side compartments for the jet skis allow for a quick release of the water toys for sea fun.
SPECIFICATIONS
LOA: 129’ 7” / 39.50 Meters
Beam 25’5″ / 7.76 Meters
Draft: 4’5″ / 1.35 Meters
Weight Half Load: 170 Tons
Fuel Capacity: 20 000 Liters / 5 283 US Gallons
Water capacity: 3000 Liters / 793 US Gallons
Power: 2 x 16V4000 M90 at 3644 Hp each
Transmission: 2 x Kamewa 71 S3
Top speed at half load: Approx 36 kts
Cruising speed at 2000 rpm: 32 kts
Range:400nm
Exterior Designer: Stefano Righini
Interior Designer: Inhouse designer
Number of Guests: 8/9
Number of Guest Cabins:4
Number of Crew: 6
