Cowes Week Limited (CWL), the organisation behind the world-renowned regatta, Aberdeen Asset Management Cowes Week, is excited to announce CNBC, the world’s leading business and financial news network, as the Official Business Media Partner to the event.

CNBC

This new agreement will assist the already internationally-acclaimed regatta in reaching a wider European audience with a commercial advertising campaign designed to promote Aberdeen Asset Management Cowes Week. CNBC will receive hospitality and branding at the event, enabling it to increase its profile with those both following the event online and in attendance in Cowes.

Commenting on the announcement Finola McDonnell, Vice President of International Marketing and Communications at CNBC said: “Cowes Week is one of Britain’s oldest summer sporting events and it’s clear that our audiences complement each other well.  We look forward to working with CWL and to raising awareness of the event to our international influential and affluent audience.”

Michelle Warner, Sales and Marketing Director at CWL, added: “This is the first time that our regatta has established a relationship of this nature and we’re delighted to be working with CNBC to increase the international reach of Aberdeen Asset Management Cowes Week with a huge European audience. We’re always looking at ways in which we can engage with more people from home and further afield; this new relationship provides us with a perfect vehicle to do this.”

This year’s regatta takes place from 2 – 9 August and will be supported by an advertising campaign on CNBC in July.