The Auckland International Boat Show in Auckland’s Viaduct Harbour, which is traditionally held in early March, will this year take place on September 15-18 2011.

Auckland International Boat Show 08. - Credit Auckland International Boat Show

“Running the 2011 Auckland International Boat Show on these dates has some significant advantages for us, for our exhibitors and for those attending the show,” says CEO Peter Busfield.

“We will be the first major consumer show privileged to use the impressive new Viaduct Events Centre in Halsey St,” he says. “This will be a major boost for the show and will allow many of our exhibitors to present their latest products in an even more professional manner.

“The 2011 Auckland International Boat Show will also be held during one of the biggest events to ever be staged in New Zealand: the 2011 Rugby World Cup.

“The feature match on the weekend of the show is the Australia-Ireland game. To capitalise on this we are already running a marketing campaign inviting Australian boating and rugby followers to the show.”

Peter Busfield says that, with 85,000 extra visitors to New Zealand expected during the Cup (many very high net worth individuals) and around 3000 international journalists, the Auckland International Boat Show provides a unique and powerful promotional opportunity for the New Zealand marine industry.

“This is a great chance for us to showcase our industry, our boats, our products and our services to a wider audience than ever before.”

Also helping to showcase the skills of the New Zealand marine industry will be a highly entertaining International Boat Building Competition. Featuring the industry’s best young boat builders, it will be also be held in Viaduct Harbour, in the waters adjacent to the show, on Saturday, September 17.

The 2011 Auckland International Boat Show will be held in Auckland’s Viaduct Harbour on Thursday, September 15 until Sunday, September 18.

Auckland International Boat Show Concept Plan - Credit Auckland International Boat Show