Audi is a new partner to Stena Match Cup Sweden. With the new sponsorship, Audi strengthens its engagement in sailing also in Sweden. The sailing event is one of ten stages of the World Match Racing Tour.
Stena Match Cup Sweden
For several years, Audi has focused its sponsor investments in sailing internationally, for example as title sponsor in Audi MedCup and as partner in Kieler Woche. Stena Match Cup Sweden is one of the largest public sailing events in the world and a great opportunity to establish the international sponsor strategy in Sweden. – Sailing is a favoured sport to many of our customers. Our engagement in Stena Match Cup Sweden gives us a possibility to strengthen Audi’s presence on the west coast as well as providing a good platform to meet with our customers, says Niklas Henning, event- and sponsor manager, Audi Sverige.
” We are very grateful and proud that Audi has chosen to become a sponsor to Stena Match Cup Sweden. A strong brand like Audi will add great value to the event and their experience in sailing internationally makes a partnership very natural and developing” says Jan Torstenson, GM at Brandspot and the commercial organizer of Stena Match Cup Sweden.
The branding concept for the Audi boat in Stena Match Cup Sweden 2010 follows the same guidelines as Audi MedCup and Kieler Woche and is part of the Audi A1-launch.
About Audi
The Audi Group sold around 950,000 cars of the Audi brand in 2009. The Company posted revenue of €29.8 billion and an operating profit of €1.6 billion. Audi Sweden is part of Volkswagen Group Sweden.
About Stena Match Cup Sweden
Stena Match Cup Sweden is one of the largest public sailing events in Sweden. It is also one of ten World Championship events in the World Match Racing Tour. The event is held on Marstrand between the 5th and the 11th of July, 2010 and normaly attracts more than 100 000 visitors every year. Stena Match Cup Sweden is arranged by GKSS in cooperation with Brandspot. GKSS is responsible for the sports related parts and Brandspot is responsible for the commercial rights concerning the event.
