The excellence of the leading Italian luxury yacht builder, Azimut Benetti Group, has been once again confirmed by a prominent award of Altagamma Foundation as well as two nominations for the European Powerboat of the Year 2013 Award.
The Azimut Benetti Group was nominated Best Performer in the digital world 2012, according to the study carried out by the Digital Luxury Index of the authoritative Altagamma Foundation. This acknowledgment is for “the exemplary work carried out in digital communication, from the corporate website to the presence on Facebook, Twitter and Youtube”. The study analyses online performances of about 300 Italian and International luxury brands in different business categories on the basis of more than 70 key indicators.
Giovanna Vitelli, member of the Board of Azimut Benetti Group points out: “We are very gratified for the appreciation of the Group’s commitment to be on the van, even as to the communication strategies and techniques – particularly in the digital field – expressed by a prestigious institution as Altagamma. The Foundation has been working for twenty years with companies representing the Italian excellence in the world, with the aim of promoting the image and the management culture. This is an important reward for our steady engagement in standing as real ambassadors of Made in Italy. On-line, too “.
And that’s not all this Autumn. Moving from surfing the net to traditional communication, Azimut Yachts and Atlantis obtained two nominations in the European Powerboat of the Year 2013 Award (EPY 2013) for motor yacht Atlantis 34 and for Azimut Magellano 43 Fly yacht, nominations announced just on the occasion of the 52nd Genoa Boat Show.
The European Powerboat Award was conceived by the German boat magazine “Boote”, in collaboration with other outstanding international trade magazines.
The very new Atlantis 34 yacht, first model of the brand under 10 meters, built according to the highest standards of quality and style and characterized by extreme comfort and excellent performances, received the nomination in the category “under 35 feet”.
For Azimut Yachts, the Magellano 43 Fly yacht, was nominated in the category “up to 45 feet”. Modern interpretation of the trawler, this 13 meters yacht, originally conceived in fly version, was presented wih hard top this year in Genoa.