Azimut Yachts triples its order portfolio in the UAE, while Benetti sales in this area grow from 8% to 20% of total sales with three megayachts sold in the past 12 months.
At the Dubai International Boat Show, the most exclusive and luxurious date on the season’s boating schedule, the Group will be exhibiting 16 yachts at a 600-m2 booth.
The Azimut Benetti Group will land at the Dubai International Boat Show, which is open in the pearl of the UAE until 5 March, with the objective of seizing the opportunities presented by a market that is proving to be particularly vibrant.
Benetti Tradition 100 at the Dubai International Boat Show
For the Company, headed by Paolo Vitelli, the UAE and, in general, the countries of the Middle East have expressed the capacity of economic recovery that is more significant than in the Group’s other traditional markets.
In this regard, it’s worth noting that in this very area, Azimut Yachts has nearly tripled its order portfolio in the last six months, while for Benetti, which operates in a sector where sales are distributed over greater time spans, the Middle East market today represents about 20% of total sales, vs. 8% just two years ago.
The recent path that brought Benetti to this brilliant performance consists of the delivery of three mega yachts in the past 12 months, a record that no other yacht builder has succeeded in matching in this area.
At the Dubai International Boat Show, 16 yachts are on display: Benetti is exhibiting its Tradition 100, a model that has garnered great success throughout the world; Azimut Yachts is represented by 11 models, and 4 are the sportcruisers branded Atlantis. The local prèmieres are 4: the Atlantis Verve 36 and three Azimut Yachts models: the 48, the 53 and the 72S.
Azimut 72S Motor Yacht at the Dubai International Boat Show
Azimut-Benetti is the leading and most prestigious builder of mega yachts in the world. The Group, which owns the prestigious Azimut Yachts, Benetti and Atlantis brands, each geared to a specific segment of the nautical market and Fraser Yachts, a brand leader in the services sector – operates in 68 countries throughout the world via a sales network comprising 138 sites.
