Williams Performance Tenders, the world’s leading jet tender specialist, has launched a brand new Build My Tender online application, first seen at this year’s PSP Southampton Boat Show. The unique customisation service is available on their web site and gives customers the chance to create their ideal tender from the five-strong range in the comfort of their own home.

Williams Performance Tenders - Williams Turbo Jet 445

This innovative new system allows prospective purchasers to select their ideal tender and create a bespoke model, giving them the ability to find out what different colours, materials, trims and layouts will look like, from the colour of the entire deck and helm to the exact shade and material required for upholstery and embroidery.

Visitors to the Williams stand at this year’s PSP Southampton Boat Show were able to take advantage of Build My Tender on Williams’ giant plasma screen, an option used by many potential customers throughout the event.

Mathew Hornsby, Joint Managing Director at Williams, commented: “We’re very excited about the Build My Tender application and being able to showcase the sheer range of customisation options we have available. It’s a great system and shows our customers that there really is no limit when it comes to the options and personal touches they require for their Williams tender.”