After signing a partnership with Princess Motor Yacht Sales, Burton Waters Boat Sales, the family-run east coast boat dealer, is becoming one of the top dealers in the luxury motor yacht market.
Princess 32M superyacht - Image credit: Princess Yachts International
The deal is a natural progression for Burton Waters, which has been in the boat sales and brokering business for over 25 years and is one of the largest dealerships in the UK.
Adam Cox, Sales Director at Burton Waters, said: “The agreement with Princess Motor Yacht Sales is a natural fit for us. Both companies are family owned and run and we have been deeply impressed with Princess’ long-term strategy, relentless new product development and commitment to excellence. I am convinced that Princess, owned by Louis Vuitton Moet Hennessy Group, is now the top brand in the ultra-luxury yacht market.”
Burton Waters currently sells around 200 boats per year and the agreement to sell Princess yachts will see it discontinue its 11 year partnership with Sealine. However, it will continue to sell second-hand Sealine boats.
The company will sell the entire Princess range, including the Flybridge, V Class and magnificent new M Class superyachts.
Mr Cox added: “Our experience, expertise and passion for yachting places us in a unique position to successfully sell Princess and consolidate our position as one of the leading dealerships in the UK. We would love to welcome local residents and customers to our forthcoming open weekend at Ipswich, between August 17th to 19th.”
Burton Waters Boat Sales is a family owned and run business, headed up by Adam Cox (Director), his brother in-law Alistair Haigh (Director) and Chairman, Malcolm Cox. The business has been based in Burton Waters since 2000 after outgrowing its original base at Brayford Pool near Lincoln.
Burton Waters hope to significantly add to its workforce in the future as a result of the Princess deal.
Roger Lipman, Sales Director of PMYS, said: “I am delighted to announce this deal with Burton Waters. It considerably strengthens our distribution in the UK and will undoubtedly improve our market share in this key territory.”
“It also consolidates the position of the east coast as a centre of excellence for motor yacht cruising in the UK.”
