The recently concluded Cannes Yachting Festival, hosted by the glamorous French Riviera yacht charter destination – Cannes, has once again been declared a huge success, consolidating its position on the international yachting calendar. The 37th edition of the prestigious event features 550 boats, alongside associated equipment, with close to 100 worldwide premieres unveiled to the public for the first time.
Cannes Yachting Festival 2014 Day 1
Range and Variety
The show offered more than 50,000 visitors the chance to see new motorboats, catamarans, sailing boats, RIBs and tenders ranging from 5m to 55m; it is this sheer range of models and sizes that stands the Cannes Yachting Festival apart from its competition.
The average size of the boats was 2% longer than last year, showing increased demand from customers for larger yachts.
In addition, visitors had the opportunity to explore a wide range of nautical products in the Equipment Village in the heart of the show.
Sea trials proved popular again this year, with 80% of boats able to leave port for a test drive, a crucial part of the selling process.
Cannes Yachting Festival 2014 Day 2
Increasingly International
The Cannes Yachting Festival confirmed its international appeal this year, with a 4% increase in international exhibitors from 2013, reaffirming the change of name. The show hosted 480 exhibitors, with almost two thirds coming from 34 countries outside of France.
Cannes Yachting Festival 2014 Day 3
Lifestyle, Partnerships and Events
2014 saw exciting new partnerships with leading lifestyle brands including Galeries Lafayette who held a fashion show by the VIP pontoon and luxury French swimwear and lingerie designer, Lise Charmel, dressed the welcome hostesses of the show. Famed Parisian tea shop Ladurée had a signature green and gold stand serving macaroons and ice cream.
Events were plentiful, with a live performance of graffiti artist Mr. OneTeas entertaining the crowds, Dominator hosted a Julien Macdonald Haute Couture Show and Luxmedia Group held the annual Gala Dinner for the World Yacht Trophies and Yachts Parade.
The French Nautical Industries Federation and Reed Expositions France wish to thank the City of Cannes, the Nice-Côte d’Azur Chamber of Commerce and Industry, Port Pierre Canto and their teams for their cooperation, as well as the other partners of the show: Musto, Ethimo, Lise Charmel, Ladurée, Azur Hélicoptère, Wajer & Wajer, Fenwick Tohatsu, AGL Marine and Sisso.
Cannes Yachting Festival 2014 Day 4
Forthcoming Events with French Nautical Industries Federation (FIN) and Reed Expositions France:
Nautic – Paris International Boat Show: 5th – 14th December 2014
Cannes Yachting Festival : 8th- 13th September 2015
Key Figures
Exhibitors
– 480 exhibitors from 34 countries
– 45% of exhibitors are boat builders/importers
– 55% are from other business sectors (equipment suppliers, brokers, services, etc.)
Boats
– 550 boats – 5m to 55m
– 95 boats presented in world premieres
– 500 new boats
– 50 brokerage boats between 20 and 50m long presented at Port Pierre Canto
– 180 yachts over 20 metres long
– 115 sailboats (21%)
– 35 multihulls
Visitors
– More than 50,000 visitors
Technical Information
– 2 marinas
– 10 km of boats
– 3 km of floating docks installed
– 3 floating docks with a motorised central section that opens up so that visitors and boats can pass through for test drives in the open sea
– 300,000 m² of exhibition space
Communication
– 250 pages of advertising in the world’s leading boat,
– business and lifestyle magazines
– 50 Web banners
– An estimated readership of 100 million
– 160 media partners
Press
– More than 500 accredited press, 65% from abroad.
Exhibitor Testimonials
“Cannes puts the ‘R’ in contacts, we see an impressive number of sales resulting from the show.” Mauro Feltrinelli, Sales Management, Frauscher
“For Ferretti Group it’s been a good show. I am very happy because the expectations have been met and in some ways are exceeded.” Alberto Galassi, CEO of Ferretti Group
“It is truly the boat show where you meet the most international clientele and people who are truly coming to make their selection…the Cannes Yachting Festival is really the place where people come for shopping…we know the feedback will be excellent and we have the assurance that we will get business out of the show.” Michel Karsenti, Chairman of the Board, Oceanic Yachts
“Cannes is getting bigger and bigger every year with more brands, more competition in the luxury market with customers coming from everywhere in the world. This week we sold a boat to an Australian client.” Thomas Gailly, Sales Director, CNB Yacht Builders
“For us the Cannes Yachting Festival is a major event, I was surprised by the quality of visitors. For many years I have never seen so many Russians, Turks and Chinese visiting our boats and working with us. We are very happy to be here, we expect great results from this show to start the 2015 boating season.” Jean-Paul Chapeleau, General Manager of Jeanneau
“The Cannes Yachting Festival has the right clients, right target group who come from all over the world. We see them at other boat shows but in general they all come together in Cannes.” Yoeri Bijker, Marketing Manager, Wim van der Walk
“It is tremendous for us to be here because we can have plenty of potential customers, brokers, professionals. We are very happy and have seen a lot of energy, it is almost a renaissance, a good feeling has returned.” Simone Marconcini, General Manager, Logica Yachts
