UK-based ClearLine Communications has been selected by Esenyacht, a Bodrum-based manufacturer of specialist custom superyachts, to manage its worldwide publicity and support it with other marketing activities.
Esenyacht, formed just a few years ago and led by General Manager Deniz Can, completed the 36-metre luxury sailing yacht Glorious in 2011 and is now midway through the build of a stunning 50-metre sailing yacht due for completion in 2014.
The yard prides itself on an approach to building and refitting superyachts that combines northern European quality with a commitment to building yachts that are genuinely handcrafted down to the finest details. This represents a deliberate departure from the more usual superyacht model of complex supply chains and assembly-orientated production techniques.
“Our appointment of ClearLine signals our determination to bring the skills and expertise of Esenyacht to a worldwide audience”, said General Manager Deniz Can. “The delivery next year of the 50m sloop Troy will place Esenyacht firmly on the map as a builder of top-quality superyachts and partnering with ClearLine will ensure that we explore every opportunity to demonstrate our capabilities to owners, project managers and management companies.”
“Esenyacht has the equipment and skilled staff to work with every type of material from ethically-sourced tropical hardwoods to carbon composites”, continues Deniz Can, “and the range of craftsmen that we maintain on-site allows us to deliver a level of hand-made personalisation that has become rare in recent years.”