China‘s leading high-end show organizer, China Rendez-Vous is pleased to announce that 70% of the space of the 2nd edition of SO! DALIAN – Marine and Lifestyle show has already been booked, with the leading yacht brands confirming their participation. In addition, several new events are on the agenda.
Reflecting the fast economic growth of the Northern China, SO! DALIAN, is considerably expanding with the presence of new yacht, real-estate and lifestyle brands which all have high expectations from the show in terms of brand visibility and client relationship management. The company is delighted to confirm the return of the leading yacht brands to the East Port Marina, Dalian, during the 2015 edition of SO! DALIAN scheduled for June 18-21, 2015. Companies such as Azimut, Sanlorenzo, Beneteau Group, Ferretti Group, Blue Whale, Sea Stella, Jeanneau, Prestige, Dufour, Arcadia, and more to be announced soon, have all confirmed to be part of what is considered already as a truly efficient communication and networking platform for the boating industry in Northern China.
“China Rendez-Vous with the charismatic CEO, Mrs Delphine Lignieres, is already famous for organizing great shows in China like the Sanlorenzo brand is famous for building top luxury yachts in Italy. This is a perfect combination and the reason why we will join again SO! DALIAN and SO! HAINAN with our Sanlorenzo SL96 and SL106 Special Edition!”, Mr Traugott Kaminski, Sanlorenzo China CEO, ensures.
Business aviation, building on a dense network of industrial cities in the North, will be highly represented too with the presence of leading brands such as Dassault Falcon and Gulfstream among others.
Northern China has seen a lot of real estate developments and thus a whole pavilion will be dedicated to the promotion of the beautiful city of Dalian as an exciting waterfront investment destination. The city, elected several times as the best place to live in China, has a lot of resources to offer in its unique mountain and sea environment. To complement the exclusive real estate offering, a new collection of independent pavilions will be featured with Castles & Vineyards, French Pavilion and the Florida Pavilion to name but a few.
“We have created comprehensive events in reply to the most recent trends in China and realize that due to an increasing number of the luxury brands on the market, Chinese HNWIs are facing a saturation with the accumulation of luxury event invitations they receive: when they have over 10 invitations on their desk every now and then, choosing the event to attend is not easy for them”, explains Delphine Lignieres, Founder and CEO of China Rendez-Vous.
“SO! DALIAN comes as an intelligent solution for a platform offering brands and guests the opportunity to mingle and interact in the background of lifestyle activities and sport competition, ensuring the presence of the guests during all four days of the show thanks to a comprehensive program developed together with brands covering various industries,” she adds.
As a part of the second edition of the Beach Polo World Cup, eight polo teams from China and overseas will compete in the tournament organized in association with The Polo Life from Florida, China Rendez-Vous’ beach polo partner. Also returning to Dalian, the second annual Golf Tournament organized by the Legacy Club managed by Alain Sarfatti, will create unique moments for HNWI and brands alike.
“Horse riding is a secular tradition in the North of China. Hence, the Beach Polo World Cup comes as a perfect way to lead people to the sea. We have partnered with leading horse riding schools and Polo Clubs to get the best combination of both marine and equestrian sectors”, Mrs Lignieres adds.
CCPIT, China Council for the Promotion of International Trade from Dalian, is strongly active in developing SO! DALIAN as a major economic rendezvous. In addition, a two-day economic forum in partnership with CBN, one of China’s major economic media conglomerates, part of SMG group, will be held during the show and cover investment opportunities in boating, vineyards, art and horses.
Once again, SO! DALIAN promises to bring to the North of China an exclusive blend of lifestyle & glamour where HNWI and entrepreneurs will enjoy real, memorable experiences that the company is dedicated to create for its guests and partners such as wine tastings, sea trials, demo flights, forums, beach polo, regattas, match races, and gala dinners.