China‘s leading high-end show organizer, China Rendez-Vous, is pleased to announce that the second edition of SO! DALIAN will run from June 18 to 21, 2015. Northern China’s premium yachting event SO! DALIAN will be once again hosted by the newly completed Donggang Marina (East Port Marina) in Dalian, Liaoning. East Port Marina in Dalian represents one of the country’s newest public superyacht marinas, contributing to the increasing popularity of the marine culture in the city. The event will once again host a professional yacht show, with premium brands on display as well as China’s only Beach Polo Tournament.

So! DALIAN, June 18 - 21, 2015

“The ambition for ‘SO! DALIAN’ is to promote and develop the boating industry in Northern China and to bring more people to the sea. China Rendez-Vous is looking to achieve that through a rich cultural agenda and the Beach Polo Tournament which is closely linked to a secular tradition of horse riding in the Northern China.” Delphine Lignieres, Founder & CEO of China Rendez-Vous, says. “We want to bring together active horse riders, polo players and sailors to share their sport and values.” The Beach Polo Tournament successfully debuted last year by attracting targeted visitors from all over China, and received a global applause. The 2nd edition promises to be another head turner with the integration of new elements in the program and even more domestic and international Polo teams. The Beach Polo Tournament will certainly add a unique touch of refinement, glamour, challenge and action to an intense line up of sailing activities.

The second edition of SO! DALIAN will enjoy more exhibition surface and further expansion of the activities programs in order to provide an unforgettable experience to the visitors and VIPs. A new addition, “Art in Dalian” pavilion will be Dalian’s first International Contemporary Art fair. Furthermore, in order to host more guests and VIPs expected to attend the 2015 edition, additional hospitality lounges will be installed.

SO! DALIAN will also be the home to the second edition of the Invitational Team Golf Trophy in association with the golf specialist “Legacy Club”. This entertaining high-level tournament is a perfect networking event and promises a great opportunity to mingle with potential yacht and business jet owners and car enthusiasts. This is also a chance for the guests to reward their golfing clients playing in their team. Located at the West Park Golf & Country Club, the tournament will be concluded by an exciting award ceremony.

Throughout the 4-day event, China Rendez-Vous and its partners will once again establish a diversified social calendar including seal trials, business jet demo flights, regattas, business and art seminars and several networking cocktails for brands and buyers to meet and exchange. An official Gala Dinner and various wine& food tastings will further ensure the participation of the top level guests from the whole region.

Home to more than 30% of China’s most successful entrepreneurs, the North of China is where the tycoons and the wealthiest entrepreneurs live. The launch of SO! DALIAN last year has been a pioneering initiative developed by China Rendez-Vous, aiming to promote high-end lifestyle through both cultural and sportive angles. Insisting on the importance of SO! DALIAN, Delphine Lignieres adds: “This is an incomparable opportunity to meet Northern China’s HNWI and create a long-term strategy to implement a boating lifestyle right next to them. Nowadays, brands’ presence in the first tier cities is not enough anymore.”

Leading brands have already confirmed their locations at the show and expressed keen interest to engage into more cross-marketing activities, embracing SO! DALIAN as a valuable customer relationship management platform.