The European Institute of Yacht Design is delighted to announce that it will hold a conference about the ‘Creative Interdisciplinarity in the field of Yacht Design’. This will take place at the Salzburg University of Applied Sciences in Salzburg, Austria, on Wednesday, June 18, 2014.
Salzburg University of Applied Sciences - Photo credit to Salzburg University
Yacht design is by nature interdisciplinary, combining knowledge from different fields like architecture and design, as well as multimedia, engineering, material sciences, ergonomics and technology. Yacht design is about design thinking and storytelling, based on a variety of technical, commercial, human, social, cultural and aesthetic aspects.
That is why the European Institute of Yacht Design understands yacht design as a key factor for creative interdisciplinary cooperations between design, architecture and multimedia art fields; and promotes the potential of interdisciplinary design thinking as a way of bringing together different creative disciplines, forging new connections and contributing to a collective creative knowledge.
Scene from the film 'The Island' (2005, Michael Bay), featuring a model of the 118 WallyPower
The conference of the European Institute of Yacht Design, held on Wednesday 18 June at the Salzburg University of Applied Sciences at its Faculty of Design, Media and Arts in Salzburg, Austria, will address various aspects of interdisciplinary approaches in yacht design, as well as opportunities and challenges of interlinking with other creative disciplines. The aim is to promote and encourage interdisciplinarity, in order to enhance and stimulate creativity and innovation, and transfer cross-functional ideas.
The European Institute of Yacht Design offers a unique platform which brings together business, education, culture and media; in order to share knowledge and experience, create profitable interdisciplinary collaborations and foster networking.
36m motor yacht Guilty. Remarkable interdisciplinary collaboration between yacht designer Ivana Porfiri and renowned artist Jeff Koons - Photo credit to Yiorgos Kaplanidis
Due to its cooperation on project Arkhia, an international ground-breaking film production about the media revolution and its impact on the superyacht industry, the European Institute of Yacht Design highly values professional exchange and a strong connection between multi media and filmmaking and the maritime industry.
The Salzburg University of Applied Sciences, with its programmes in Design and Product Management, Multi Media Art and Multi Media Technology, has a strong focus on interdisciplinarity as part of its academic culture, emphasising on educating a future generation of strategically-minded designers and creative managers, who play a key role in innovation processes as strategists and visionaries.
The European Institute of Yacht Design is looking forward to meeting you in Salzburg. For more information, please contact them at info@eiyd.org
