McKenna Townsend has been recently selected by the well known UK-based luxury motor yacht builder Fairline Boats to handle its global PR. Working together with Grebstad Hicks, Fairline’s Asian PR partner, McKenna Townsend will become the lead PR agency, dealing with all activity across the UK, Europe as well as the US.

XKE

Failrline Squadron 78 XKE - Main

McKenna Townsend are an award-winning team who are experienced in both the marine and luxury lifestyle sector. McKenna Townsend will be working closely with Fairline’s marketing team to develop and implement a PR strategy for the remainder of 2012 and into 2013, to further enhance the iconic British manufacturer’s profile.

Fairline manufactures luxury motor yachts from 38 to 78ft under two distinct ranges – Squadron and Targa.

The team are already underway with planning for two new model launches this autumn and high-profile events at Plaisance de Cannes, PSP Southampton Boat Show and the Fort Lauderdale International Boat Show.

Matt McKenna, co-managing director of MTPR, said: “This is a great win for McKenna Townsend. Over the last couple of years we’ve expanded our marine portfolio, with many clients benefitting from our wide-ranging experience and second-to-none media contacts in an array of sectors.”

Oliver Winbolt, Head of Marketing at Fairline Boats, commented: “We are really pleased to have McKenna Townsend on board. We were really impressed with the team’s creativity and enthusiasm and are looking forward to working with them to deliver international campaigns for Fairline.”

McKenna Townsend was awarded the Outstanding Agency of the Year Award at the 2011 Wessex Chartered Institute of Public Relations awards. McKenna Townsend’s campaigns range from regional programmes for WestQuay and The Oracle shopping centres, to national and pan-European support for MDL Marinas, Williams Performance Tenders, the National Marine Aquarium, Condor Ferries and SUBWAY®, the world’s leading sandwich chain.