The Ferretti Group, one of the world top companies specializing in the design, building and sale of motor yachts, with an amazing portfolio of eight of the most exclusive and prominent brands, is thrilled to announce its participation in the Moscow Boat Show 2013. From 12 to 17 March, two of the Group fleet’s most successful yachts will be presented as absolute premieres for the Russian market: motor yacht Ferretti 530, representing Ferretti Yachts, and the 27-foot Iseo superyacht tender by Riva.
Ferretti 530 Yacht to make her Russian premiere at Moscow Boat Show
This year’s Moscow Boat Show will also offer the Ferretti Group the opportunity to announce all yachting enthusiasts in Russia and Northern Eurasia a new important achievement in its international growth: the renewal of its exclusive dealership agreement for the Russian Federation with its partner Premium Yachts, one of the leading dealers operating in the boating sector in Russia, which will represent the Ferretti Yachts, Pershing, Itama, Bertram, Riva e Mochi Craft and Ferretti Custom Line brands.
The agreement – which was officially announced today during a press conference attended, among others, by Ferruccio Rossi (Ferretti Group’s CEO), Alexey Kurochkin (Premium Yachts’s President), and Stefano Campanelli (Sales Manager for the EMEA area for Ferretti Yachts, Pershing, Itama, Bertram, Riva, Mochi Craft and Ferretti Custom Line) – is part of Ferretti Group’s strategy for a further expansion on the European markets offering the best short/medium-term growth perspectives, also thanks to the financial soundness regained following the strategic partnership forged with the Weichai Group.
More specifically, the Russian boating market holds a great potential for the Ferretti Group’s development because of the rapid growth of average wealth among the population and an increasing interest for Made in Italy luxury goods, like Ferretti Group yachts.
Through the renewal of the agreement with Premium Yachts, the Group will further strengthen its highly selected distribution network – which currently includes approximately 60 dealers ensuring the best possible customer care in more than 80 countries worldwide – as well as its presence in the traditional EMEA (Europe, Middle East, Africa) area, one of the three macro-regions (besides the America and the Asia-Pacific) into which the Group’s sales structure is divided.
Moreover, in a medium/long-term perspective, the Ferretti Group is expecting an increasing interest on the Russian market not only for flying bridge yachts above 70’ in length, but also towards smaller crafts, both flybridge and open/coupé ones, which are particularly suitable for river cruising or pleasure boating in Russia’s large lakes. Consequently, the renewal of the dealership agreement with Premium Yachts also allows to look ahead at the future aiming to conquer new market segments where less competitors are currently present in terms of both products and geographic location.
The press conference, which was held today at the Lotte Hotel in Moscow, had also the objective of introducing attending journalists and yachting enthusiasts to the main new products launched by the Ferretti Group over the last few months, namely: motor yacht Ferretti 870, Ferretti 690 yacht, and the project of the new flagship Ferretti 960 superyacht for the Ferretti Yachts brand; luxury yacht Pershing 82’ and superyacht Pershing 108’ New Edition for Pershing; Riva 63’ Virtus and the project of the new Riva flagship, 122’ Mythos yacht, as well as the entire range of the Itama, Bertram and Mochi Craft brands.
The yachts launched over the last few months by CRN – the Group’s brand specialising in the construction of steel and aluminium yachts between 40 and 90 metres – were also presented during the conference: the two superyachts: CRN superyacht Jade (60 metres long) and CRN mega yacht Chopi Chopi (80 metres long), the latter being one of the largest pleasure vessels ever built in Italy and the largest one ever built by the Ancona-based shipyard.
“The renewal of our dealership agreement with an important partner like Premium Yachts – which has worked on the Russian market for almost 10 years and can boast an outstanding product knowledge and an excellent local market penetration – and the presentation of the Group’s latest models are an integral part of our development strategy on the EMEA markets offering the best growth perspectives in the short-medium term,” stated Ferruccio Rossi, Ferretti Group’s CEO.
“The Moscow Boat Show 2013, which has now reached its sixth edition, will extend over approximately 45,000 square metres this year and will be attended by more than 350 international boating companies. This Show represents an interesting business opportunity for us and an unmissable event in terms of visibility, since we are identifying a considerable growth potential in this area thanks to the timeless attractiveness of our products – true ambassadors of Made in Italy production all over the world”.
