Ferretti Group has established the Centro Stile Ferrettigroup, which aims to become one of the most advanced naval design and décor centres in the world.
Norberto Ferretti, the Chairman of Ferretti Group Photo Credit Ferretti Yachts
Innovation and a constant dedication to ensure the very best quality in its yachts have always been part of the Ferretti Group makeup, who is one of the world leaders in the design, construction and sale of luxury motor yachts. Ferretti Group has a unique portfolio of some of the most prestigious, exclusive yacht brands in the nautical world. Their strategic aim has led to establishment of the Centro Stile Ferrettigroup, conceived by Norberto Ferretti, the Chairman of Ferretti Group.
The new Ferrettigroup Centro Stile, which will be managed by Gilberto Grassi, will be made up to a team of around 30 architects and designers. It will liaise with the best-known naval architects and design studios in the world, on a continuous quest for aesthetic and design solutions for products, aiming to achieve the highest quality.
Centro Stile Ferrettigroup, part of the Group’s Industrial Direction along with the AYT – Advanced Yacht Technology – will be split between several Group’s production facilities. In this way, the direct contact between the team of professionals and the various production phases of a yacht shall be constantly coordinated in such a way as to determine her aesthetic features from the very first stages of design and construction. Achieving harmony between shape and function whilst respecting the design and production standards of nautical engineering will, therefore, be achieved by studying a layout which can satisfy the market, defining the furnishings and décor, carrying out lighting studies to assess the various environments and selecting top quality materials with the aim of making make Centro Stile Ferrettigroup a leading figure in the creation of new models.
Centro Stile Ferrettigroup will also support the Group’s Sales Direction, both when setting down a client’s requirements for a motor yacht and during the stage in which the personalised features of the yacht are developed. Continuous market research of suppliers and artisans and a sophisticated computer network able to facilitate the exchange and sharing of data guarantee that the many different requests put forward by Owners are fully-satisfied.
Centro Stile will therefore develop a network of highly specialised skills with the task of supporting, consolidating and developing the style research which characterises all Ferretti Group brands.
Working in close collaboration with external naval architecture studios and the AYT – Advanced Yacht Technology, the Ferretti Group’s naval research and design centre, Centro Stile Ferrettigroup will single out increasingly more innovative, personalised, exclusive solutions which will unmistakeably characterise Ferretti Group yachts.
Hence, Centro Stile Ferrettigroup will also be supervisor of all technical alterations which have an aesthetic impact on the yacht: yet another element of the Ferretti Group’s excellence.
The Ferretti Group
Ferretti Group Logo
Ferretti Group prestigious brands include: Ferretti Yachts, Pershing, Itama, Bertram, Riva, Mochi Craft, CRN and Ferretti Custom Line. The Group, led by Chairman and Founder Norberto Ferretti and by CEO Salvatore Basile, has always been at the height of the pleasure boating market due to constant product and process innovation, continuous research and development and cutting-edge technological solutions.
The extensive range of yachts on offer is designed by highly specialized technicians and engineers at the AYT – Advanced Yacht Technology, one of the most advanced naval research and design centers in the world – in collaboration with Centro Stile, a skilled team of architects and designers who constantly research aesthetic, functional and innovative solutions, and are built at the Group’s modern production units in Italy and the USA. The Ferretti Group, founded in 1968, is also present in Asia, with a branch of representation and promotion in Shanghai, as well as in the United States with Allied Marine, one of the top companies operating in the North American market that specializes in the sale and marketing of these luxury yachts as well as other nautical services. An exclusive network of around 60 carefully selected dealers guarantees the Group’s presence in over 80 countries, thereby ensuring valued clients receive the very best assistance at marinas all over the world.
