The Hainan Rendez-Vous, China’s leading yacht show and ultra-lifestyle event, offered lots of visual stimulation to show visitors the last two years, with its fantastic superyachts, business jets, marquee cars and ultra-exclusive brands on display. People coming to the 2012 edition of the show, however, will find the fairground itself to be a feast for the eyes, an achievement rightly credited to Paris-based studio Naco Architectures.
Taking place April 5th – 8th on the idyllic shores of Sanya, the Hainan Rendez-Vous 2012 comprises Asia’s largest yacht show, a private jet exhibit, and showcases of luxury autos, consumer brands, fine art and international real estate. Stunning entertainment, seminars, fine dining, parties and celebrity appearances punctuate the festive atmosphere at the four-day affair.
Naco Architectures, a French architecture studio based in Paris, Shanghai and Buenos Aires, is in charge of space design for Hainan Rendezvous 2012. Naço is well known for its creative & innovative design solutions. Its founder, Marcelo Joulia received the Janus Award in 2008, and was awarded the title of “Chevalier des Arts et des Lettres” by the French government in 1999.
In creating the plan for the Hainan Rendez-Vous fairgrounds, Naco was directly inspired by the French Riviera with its eternally blossoming flowers and majestic beauty. Such influences find expression in design elements such as palm trees, teak flooring and beach sunshade, and combine to create a unique atmosphere subtly illuminated with tropical tints.
The design of the reception at the entrance to the exhibition abandons the conventional fence; instead, the spacious and bright lobby is decorated as a small-scale indoor rain forest consisting of various tropical plants with wide leaves. Colorful, irregularly-shaped chairs in the entrance lounge are randomly arranged as if they were giant mushrooms scattered over the forest floor, thus presenting an amusing, fairytalelike scene.
In the luxury automobiles section, shadow and lighting design highlights the flowing lines of the vehicles, amplifying their emotional impact and conjuring a futuristic, avant-garde atmosphere. In contrast, the yacht section area of the exhibition feels more leisurely, relaxed and elegant.
The VVIP lounge is designed as a comfortable holiday place — a tropical Garden of Eden or African jungle. Zebras and Elephants randomly pass by and drink from the river while ravishing crystal chandeliers flood the whole space with light.
On the roof of the Hainan Rendez-Vous exhibition area, artistic, flake-shaped fittings of different sizes flutter in the ocean breeze as if they were childhood paper planes dancing in the wind. This gives the audience an illusion of flying in the sky, and unites the show’s different exhibitions sections under a common motif.
Naco Architectures intends to spread in Hainan a vision: “when nature and design fit to one another, art and luxury go together”. The Hainan Rendez-Vous will be held in Sanya in April 2012.