In order to better support the dealer network of their brand, the Hatteras Yachts and CABO Yachts are delighted to present the creation of the new “Hatteras CABO Yacht Center” in Fort Lauderdale, Florida. Hatteras will display factory inventory at the yacht center to provide its dealers with the widest possible line-up of motor yachts as well as convertibles for client presentations and sea trials.
The luxury charter yacht CHARISMA 130 by Hatteras Yachts
The Hatteras CABO Yacht Center will be established at Billfish Marina, the current home of the CABO Support Center. CABO will continue to support its dealers from this location with delivery preparations and final commissioning activities, when necessary. The yacht center is also convenient to partners that support both brands, such as High Seas Technologies and Pipewelders Marine. In addition to the current office space, a new Hatteras display area, to supplement dealer showrooms, will be added adjacent to the marina.
“The Hatteras CABO Yacht Center is designed specifically to further support the selling efforts of our dealer network,” states John Ward, senior vice president for global sales and marketing for Hatteras and CABO.
“This is a great opportunity for Hatteras and our dealer network to work together even closer to make the Hatteras experience come alive for our customers. We will have a convenient location where dealers can bring their customers to see everything from convertibles to motor yachts – all in one location,” states Ward. “Until now, the only time that this was possible was during the Miami and Ft. Lauderdale boat shows. Now, we will be able to show our craftsmanship and design excellence all year long.”
“Although I have only recently come aboard these fantastic brands, it was immediately obvious to me that our dealer network is comprised of some of the finest professionals in the business,” says Dave O’Connell, president of Hatteras and CABO. “We will work to make sure that the new Hatteras CABO Yacht Center will be a valuable resource to them as they continue to represent these premium brands in their respective markets.”
Hatteras and CABO will also use the yacht center to host events and conduct training sessions with dealers on new models, features, construction processes and technologies. Plans and designs for the center have been approved, and construction and renovation work will begin shortly. The Hatteras CABO Yacht Center is scheduled to open in early September, and will host a VIP event in the fall in support of dealer efforts around the Ft. Lauderdale International Boat Show.
