Today, August 12, 2014, will see the launch of MDL Marinas’ new charity initiative – My MDL Selfie – challenging berth holders, marina visitors, as well as boating enthusiasts to get snapping this summer. In aid of Ocean Youth Trust South, MDL Marinas has pledged to donate £1 for every selfie received via social media using the hashtag #MyMDLSelfie.
MDL Marinas wants to see how people are making the most of the Great British summer with a selfie photo – whether it is a snap taken during a hard day’s racing, enjoying an MDL social or simply just a day’s boating on the water or relaxing at the luxury yacht marina.
Entrants will not only be able to contribute to a worthy charitable cause – Ocean Youth Trust South – they will also be in with a chance of winning a dining experience with £50 dining vouchers up for grabs at a number of the fantastic restaurants across the MDL marina portfolio. Tickets to the PSP Southampton Boat Show will also be on offer, where winners will be able to see their selfie snap on display on the MDL Marinas stand, located at E52. MDL Marinas will select the best selfie entries based on their marina-themed settings and sense of summer fun.
Entries for the My MDL Selfie campaign are open now and will close at midnight on Friday 12th September 2014. To take part, people simply need to share their selfies via the MDL Marinas Facebook page or Twitter (@mdlmarinas) account and include the hashtag #MyMDLSelfie. The best entries will be displayed in an MDL Marinas Facebook gallery, while the cream of the crop will be included in a video reel that will be on show at the PSP Southampton Boat Show.
Dean Smith, Operations and Marketing Director at MDL Marinas, said: “The My MDL Selfie initiative is a fun way of engaging with our berth holders and marine enthusiasts, while supporting a very worthy cause. We’re thrilled to be able to make a charitable donation to the Ocean Youth Trust South this summer – their work is outstanding and we’re proud to be able to support it with the My MDL Selfie campaign. We are looking forward to making the donation as big as possible with our customer’s help.
“My MDL Selfie has some great dining prizes up for grabs with the campaign, so I can’t wait to see the best selfie poses. The Great British summer is serving us well at the moment, so we want boat users to make the most of it and share their boating moments with us!”
MDL Marinas has a long standing partnership with Ocean Youth Trust South, including the annual sponsorship of the MDL Sail Training Awards. MDL Marinas has pledged to donate £1 for every selfie received as part of this campaign, but those involved can also donate additional monies to the charity just by texting MDLS99 followed by the donation amount to 70070. Ocean Youth Trust South is a charity that uses Adventure Under Sail as a personal development opportunity for disadvantaged young people aged 12-25, taking them to sea in their 72-foot sailing yacht John Laing.
