Last month saw the Italian luxury yacht builder, Wider Yachts, launch the marketing campaign for the new WIDER 32’ yacht tender. The campaign calls for clients to let life be their inspiration as they draw on personal tastes as well as experience to tailor the sports cruiser to reflect their own personality.

The marketing campaign for the new Wider 32 superyacht tender by Wider Yachts

Reference is made to “the leather from your father’s Chesterfield”, and “the colour of your first sports car”, all memories that bring a smile to our face and take us back to significant moments in our life.

Owners of the WIDER 32’ superyacht tender will be able to channel those memories into the creation of a very unique craft, a sports cruiser that has been inspired by their life, and to which they have just had to add themselves to complete the picture.

A WIDER 32’ luxury yacht tender configurator

A WIDER 32’ luxury yacht tender configurator has been added to the WIDER website, so that viewers can enjoy changing colours and fabrics until they find the perfect combination. Choices based on the sun and the sand, air and ice, land and shadow are suggested to inspire the individual’s creativity as they  experiment with various combinations. The versatility of the craft is not limited to aesthetics though; even the cockpit area is based on a modular design, so that it can be used for sunbathing or dining depending on the requirement in any given moment.

Originally designed as the perfect tender for the WIDER 150’ superyacht, the WIDER 32’ yacht tender is also available as a stand alone sports cruiser. It comes complete with a stylish cabin furnished with two sofas that convert into beds, a galley, and a head.