The world’s well known sailing yacht regatta Aberdeen Asset Management Cowes Week will be once again supported by Mount Gay Rum, bringing a Caribbean vibe across the Atlantic Ocean from the Island of Barbados. Thousands of sailors in hundreds of yachts will face the Solent waters, popular for its nautical legacy, firmly connecting Cowes, the Isle of Wight sailing Mecca with its more tropical counterpart, Barbados, the coral reefed Island as well as birthplace of rum.

Brand Manager, Alvin Saal is delighted to be associated with one of the UK‘s most successful sporting events, particularly in this Olympic year: “It’s a great opportunity for us to connect and reward our loyal followers: the sailing community and also introduce the premium rum brand to new consumers. Mount Gay Rum has long been associated with sailors and the sea and as the official ‘Regatta Rum’, competitors can enjoy their favourite Mount Gay Rum after a competitive day on the water.”

With its official ‘Regatta Rum’ status, Mount Gay Rum will also be supporting and sampling both Mount Gay Eclipse Rum and Mount Gay Extra Old Rum at a number of events and hosting consumer, trade and yachting press. Competitions in local and national print media and radio, as well as sampling activities, Caribbean music and Mount Gay Rum being served at venues throughout the town, will bring a real Bajan feel to this year’s Aberdeen Asset Management Cowes Week.

As much as sailors love Mount Gay Rum, they love Mount Gay Rum Red Caps from regattas around the world as much. Many aspire to collecting one from every regatta they have sailed in. This year, the first 500 competitors to enter The Mount Gay Rum Red Cap crew party at Peppermint Shepard’s Wharf on Thursday 16th August, will be rewarded with one of the most cherished mementoes of any regatta – the coveted Mount Gay Rum Red Cap! Tickets will sell out fast for the party which features live Caribbean music and theming as well as Mount Gay Rum cocktails.