Mumm Napa, one of California’s most prestigious sparkling wine houses, has become the official sparkling wine of the America’s Cup Summer of Racing in San Francisco. From the opening ceremonies on July 4 through the final races in September, Mumm Napa sparkling wines will be on hand to toast one of the world’s most popular sporting events in true Napa Valley style.
San Francisco (USA,CA) - 34th America's Cup - Photo by ACEA/Photo Gilles Martin-Raget
“We raise a glass to the incredible athletes of the America’s Cup and commend them all on their relentless pursuit of victory,” said Mumm Napa Managing Director Simon Towns. “We are so pleased to bring the spirit of Mumm Napa – the spirit that celebrates every day luxury – to the America’s Cup, especially since it is to be raced on the iconic San Francisco Bay. It is an honor to be a part of the palpable feeling of celebration and luxury that is synonymous with the event.”
“We’re thrilled to be serving Mumm Napa sparkling wine at all of our America’s Cup venues,” said Stephen Barclay, CEO of the America’s Cup Event Authority. “Celebrating victory with a toast is a tradition that dates back nearly as far as the America’s Cup itself, and we’re happy to be raising our glasses with Mumm Napa.”
Spectators can celebrate with a glass of Mumm Napa sparkling wine on shore throughout the summer at the America’s Cup Park, at Piers 27/29, venues and general concessions, the America’s Cup Village, at Marina Green, and on official on-water viewing boats. VIPs and sailors alike will also have the chance to indulge in Napa’s quintessential sparkling wine at the exclusive CLUB72 and America’s Cup Club.
At the America’s Cup Park, the public is invited to visit the Mumm Napa pop-up sparkling wine lounge Flute Bar & Lounge by Mumm Napa. In the 1,500-square-foot lounge, spectators can enjoy views of the races from both indoor and outdoor vantage points. Inside, fans will be able to view the action on the water from both sides of the lounge. Visitors wanting to take in the iconic views of San Francisco Bay while getting some sun can also be seated at the outdoor patio. Flute Bar & Lounge by Mumm Napa will be open to the public starting July 4 from 10am-7pm on race days and from 12pm – 5pm on non-race days.
Throughout the summer, fans are encouraged to share their very own America’s Cup #CheersMummNapa on Twitter, Facebook and Instagram. Each social media post that utilizes the #CheersMummNapa hashtag will be included in a dazzling social media visualization that will run on all 88 TVs and large screens throughout all of the America’s Cup venues and hospitality locations as well as on the America’s Cup website.
During the America’s Cup, Mumm Napa will be inviting U.S. consumers to enter a sweepstakes where they can enter a chance to win weekly America’s Cup gear. In addition, one lucky winner will win the Grand Prize of a Napa Valley experience where they will be treated to a VIP visit to the winery, Napa Valley culinary excursions, round trip airfare and lodging.
Mumm Napa is one of California’s top sparkling wine producers and one of the most popular destinations for wine country visitors. For more than 20 years, Mumm Napa sparkling wines have set the standard for California méthode traditionelle sparkling wine, emphasizing the exceptional qualities of Napa Valley fruit along with the unique casual elegance of the Napa Valley lifestyle. The winery and visitor center are located in Rutherford along the Silverado Trail in the Napa Valley and are open daily for tours, tastings and private events.
