The National Marine Manufacturers Association (NMMA), rich in members connected to the superyacht industry, especially in export products, announces its intent to broaden involvement with the large yacht business. NMMA President, Thom Dammrich, VP-Boat Shows, Cathy Rick-Joule, as well as Export Development Director, Julie Balzano, will be present this year’s Monaco Yacht Show, running from September 25 to 28, to increase NMMA’s visibility, to establish collaborative relationships with global associations and companies, and to find out more about how the large yacht market operates.
Cathy Rick-Joule NMMA
“NMMA has long been involved with large yacht initiatives particularly as they concern global regulations, policy practices of international governance from ICOMIA and IMO, as well as ISO standards that impact our members,” says Dammrich. “The time has come to strengthen our efforts in the sector.”
Julie Balzano NMMA
Given NMMA’s unprecedented track record of boat show management and success, Rick-Joule comments, “We are happy to report strong interest from international companies and trade associations regarding NMMA’s ability to manage superyacht shows. We believe attendance at the Monaco Yacht Show will give us a sense of European flair and an eye-full of logistical background for managing yachts from 80’-400’ as we consider how to best meet any emerging need for our expertise in the U.S. market.”
Thom Dammrich NMMA
As the leading advocate and association for the North American recreational boating industry, NMMA is also looking to strengthen its strategic and marketing relationships for the benefit of its export-driven manufacturing members. “The exporting goals of many of our members already include a focus on the superyacht industry. As we continue to support and position NMMA members on the global stage, it’s critical that we embrace the very marketplace they are targeting to ensure we maximize potential for our membership,” says Balzano.
A working member of the superyacht industry’s Global Associations Alliance (GAA), NMMA has already established its collaborative spirit with the superyacht industry’s international organizations through attendance at the GAA’s last three meetings and hosting the GAA Breakfast at the Progressive Insurance Miami International Boat Show Breakfast in February 2013.
