Overmarine Group new strategy continues to grow through a selection of exclusive partners in the main target markets.
After last February agreement with the successful American boating player, Marine Max, with 60 different sales points and listed on the New York Stock Exchange, Overmarine announced last week in Istanbul at the prestigious Hotel Les Ottomans on the Bosphorus, during a press conference with the Turkish economic and financial media, the new agreement with La Mar Aqua, company founded in Turkey for the promotion of the Mangusta brand.
The Mangusta 130 performance luxury motor yacht by Overmarine
Maurizio Balducci – Overmarine Group CEO – describes the reason for choosing this market – “Turkey is in a better economical phase than many other European countries together with its geographical position and for the beauty of the marine nature that surrounds it, it represents, for the boating industry, a benchmark and a centre of potential development. Turkey is both a country of origin of sales as well as destination. Its central position among Europe, countries like Lebanon, Egypt as well as the main Arab Countries make it a prestigious destination for boating holidays. La Mar Aqua in Turkey represents for us the ideal partner to offer our clients a 360° service before and after the acquisition of the yacht.”
La Mar Aqua shares with Overmarine the same values and the same approach to the client offering full service assistance, in the yacht selling, during the production process and after yacht delivery. Two locations: Istanbul and Bodrum for the offices of La Mar Aqua. The Bodrum premises will also be active in the assistance for all Mangusta owners, in the refitting as well as services like berths, marinas, etc.
The agreement with La Mar Aqua represents the first step of Overmarine in the process of investing in Turkey that will amplified by events, boat shows and communication activities focused on the Turkish clientele.
OVERMARINE
Overmarine, founded in 1985 by the Balducci family, is the creator of the Mangusta brand known in the world for the production of Large Open Yachts.
The eight Overmarine shipyards are born and continue their production in the Italian pleasure boating industry capital, Viareggio.
The actual Mangusta range includes yachts from 72’ to 165’ and two new projects: Mangusta 148 Oceano , the first project of displacement yacht from the group of Viareggio andMangusta 205 Open motor yacht, an open of 62 meters in aluminum.
