The respected Italian luxury motor yacht designer and builder, with its distinguished portfolio of some of the most prestigious brands around, the Ferretti Group, is proud to announce that Mr Piero Ferrari, Deputy Chairman of Ferrari S.p.A., has joined the Group’s new Product Strategy Team.
Mr Piero Ferrari joins Ferretti Group's new Product Strategy Team
His appointment, which was officially announced during the China International Boat Show 2013 – which being held in Shanghai from 11th to 14th April at the Shanghai World Expo Exhibition & Convention Center -, is part of a wider management development project aiming to further strengthen the Group’s international development at a time characterised by the need to meet increasingly complex challenges in terms of global presence and sustainable growth.
The main objective of the creation of the new Product Strategy Team is, indeed, to analyse the leading global market trends so as to define the Ferretti Group’s best possible brand and product strategies for each market.
The involvement in the new Product Strategy Team of Piero Ferrari, an engineer that always been a great yachting lover and expert, will allow the Ferretti Group to rely on the experience he has gained trough these years in the development of R&D driven luxury products strongly characterized by innovation.
The Ferretti Group, which has been one of the pioneers in the boating sector in China, has decided to officially announce the creation of its new Team in Shanghai so as to pay tribute to its close relationship with this country, further strengthened by the Group’s strategic partnership with Weichai Group.
“We are extremely proud to announce that Mr Piero Ferrari has joined our Product Strategy Team: Mr Ferrari can boast an unparalleled experience in the industrial and luxury sectors, which – we are sure – will significantly contribute to the development of increasingly innovative models, capable of ensuring the unmistakable quality and unmatched performances that have turned our yachts into true icons all over the world”, stated Ferretti Group’s CEO, Ferruccio Rossi. “I am sure that the creation of the new Team – that will also include other managers of our Group boasting a long-standing experience and a long series of important achievements in the boating sector – will play a key role in further strengthening our Group and boosting our growth at a global level over the next few years, at a time when we are faced with increasingly demanding challenges”.
Piero Ferrari
Born in Castelvetro (Modena) on 22nd May 1945 and the son of Ferrari’s Founder Enzo Ferrari, Piero Ferrari held several important positions at Ferrari S.p.A. in both the sports and the industrial sectors, and he is currently the Company’s Deputy Chairman. In February 2005 the University of Modena conferred him the Honorary Degree in Mechanical Engineering. Piero Ferrari directly manages an engineering activity and he is a member of the new-born Product Strategy Team at Ferretti Group.
