This Spring saw Porto Montenegro make the journey to the Far East to participate in two high-end yacht shows – the China Rendez-vous in Sanya as well as the Singapore Yacht Show. This was the first time the superyacht marina and any business from the fantastic Montenegro yacht charter location had taken part in either event.
By establishing new partnerships with yacht brands and partner organisations in Sanya, Singapore and beyond, Porto Montenegro is helping to put its home country on the map for wealthy Asian investors. With sales of yachts, foreign real estate and luxury goods generally on the rise in China and South-East Asia, the events provided a rich opportunity for connecting with potential clients and introducing the beauty of the lovely Montenegro yacht holiday destination.
Now in its fifth year, the annual China-Rendezvous is China’s primary luxury lifestyle event, with some of the foremost entrepreneurs and corporate leaders in attendance. This year the presence of 50m+ superyachts making their Chinese debut at the show helped attract key international players such as Ferretti, Feadship, Azimut, Princess, Beneteau and San Lorenzo, alongside regional brokers and shipyards.
Similarly, the Singapore Yacht Show, albeit still in its infancy, is already the premier event in the marina sector here. Bringing together an equally international collection of exhibitors and buyers, the show impressed participants with a fantastic program of onsite hospitality and networking events.
With the positive interest and feedback Porto Montenegro received at both shows, they look forward to further activity in the region later this year.