Princess Yachts International plc are pleased to introduce the creation of ‘Princess Yachts South East Asia’, incorporating a new partnership led by Princess Yachts Thailand, part of the Phuket Boat Lagoon Group of companies.

Luxury charter yacht PRINCESS LILY by Princess Yachts

Princess Yachts South East Asia will amalgamate Boat Lagoon Yachting with offices in Malaysia led by Ms Shi Lin Oh and Mr Oh Kean Shen; operations in Singapore with Mr Alan Pickering; and sales and service facilities in Indonesia with Mr Kris Pramono.

Vrit Yongsakul, Managing Director of Princess Yachts South East Asia said, “We are delighted to have been part of the Princess family since 1994 when we bought our first Princess 66. We are now proud to be aligned with of one of the most respected Brands in the industry and our plans are to create the leading centre of yachting excellence in South East Asia to support Princess customers throughout the region.”

Alan Pickering, MD of Princess Yachts Singapore said, “We are proud to be associated with close long term friends and associates in S.E.A. to provide key sales and support services for one of the world’s leading motoryacht brands. We will form an active part of a dynamic network from the Andaman Islands to the Banda Sea.”

Will Green, Sales Director at Princess Yachts International plc commented, “Phuket Boat Lagoon is one of the best known yachting locations in Thailand and has grown into the leading hub for yacht sales and service in the region. Since our early days of cooperating with Kanit and Vrit Yongsakul, the Boat Lagoon Yachting operations have expanded significantly and now set a worldwide standard for service and customer care, with extensive facilities in both Phuket and Krabi. We are delighted to be able to grow our businesses together in South East Asia whilst joining forces with some of the most respected names in the Asian marine industry.”