As part of its expansion strategy, The Overmarine Group has recently appointed Henry Goulding as its new representative for Mangusta and Mangusta Oceano brands in the fantastic Southeast Asia yacht charter location – Singapore.
Henry Goulding
The Overmarine Group is continuing to develop its strategy to make Mangusta an international brand, focusing strongly on new areas of the globe that are aimed at integrating the traditional European and American nautical markets.
Over the past few years, the company has paid particular attention to Asia Pacific. Singapore is the financial and economic centre for the entire area and exactly where the Group is now concentrating its efforts.
After careful assessment, the Overmarine Group chose to appoint Henry Goulding to promote the Mangusta and Mangusta Oceano brands in Singapore.
Despite being young, Henry Goulding is a Commercially Endorsed Ocean Master, having built up considerable experience sailing in Europe, the USA and most importantly, Asia, where he now lives and works. Having spent time working on chartered yachts, Henry knows exactly what Owners want, how to make a yacht experience truly unforgettable, build up an excellent relationship with crews and manage a yacht, ensuring the very highest standards of maintenance and presentation.
This kind of experience is a key sales feature in Singapore where a full service and customer care is essential.
The UHNW population in Asia is growing steadily and Singapore is considered to be a pole both financially and for luxury, in short Asia’s Monaco. A substantial part of the wealth of the entire area is concentrated here, coming mainly from Indonesia, Malaysia and China.
The nautical industry is also involved in this growth trend, both in terms of clients and services and infrastructures and a nautical culture exists here, too. The area offers interesting destinations near-at-hand which is perfect for fast yachts.
This makes Singapore a strategic market for an iconic brand like Mangusta, which has been a leader for cutting-edge Maxi open yachts for over 30 years, featuring a perfect combination of innovation and technology, high quality, luxury and artisan work, a top performance and safety, large spaces and onboard comfort, Italian style and customised interiors.
“We are delighted about this working relationship with Henry Goulding” declared Francesco Frediani, Overmarine Group Commercial Director. “His capillary network of connections combined with a passion for the yacht business, and the fact he shares our same values and approach to clients mean our products will be represented in the very best way possible.”
The Overmarine Group and Henry Goulding, will be present at the upcoming Singapore Yacht Show (23rd-26th April 2015).
