Sail America, a U.S. industry trade organization concentrating on the growth of the sailing market, announced that its 2012 Sailing Industry Conference will be held on Tuesday and Wednesday, June 26 and 27, 2012 at the Newport Harbor Hotel in Newport, Rhode Island. The theme of this year’s Conference is ‘From Survive — to Thrive’. Created to help sailing businesses adapt and profit in the new economy, the event offers one and a half days of educational seminars, workshops and networking opportunities.
Participants will engage in brainstorming sessions to grow the sailing market, learn how to create an integrated marketing campaign, get proven tools and practical expertise on how to remodel businesses for success, and get first-hand updates on the 2012 Olympics and America’s Cup.
This year’s Sailing Industry Conference seminars will cover a broad range of topics from big picture trends to specific, detailed tools and tactics that will benefit all businesses involved in the sailing market. With a primary focus on marketing, sales and operations, participants will include sailing-related businesses such as manufacturers, dealers, retailers, charter companies, sailing schools, publications and marine services.
Additional events will include an Industry Regatta and Welcome Reception prior to the Conference on Monday, June 25 at 3:00 pm and 7:00 pm, respectively; a Conference Dinner on Tuesday, June 26 at 7:00 pm; and a chance to watch the America’s Cup World Series Race from a VIP viewing area following the Conference on Wednesday, June 27 from 1:00 to 5:00 pm.
“We are proud to announce our 2012 Conference and invite our sailing colleagues to come together for the industry’s event of the year,” said Jonathan Banks, executive director, Sail America. “We are putting together an outstanding line-up of speakers and plan to incorporate meaningful topics into the Conference workshops, including the latest consumer demographics, tutorials on how to do more with less, and best ideas and success stories from the sailing industry. It is great opportunity for sailing industry professionals and businesses to network and learn from each other!”
Sail America’s 2012 Sailing Industry Conference will take place on Tuesday and Wednesday, June 26 and 27, 2012 at the Newport Harbor Hotel, 49 America’s Cup Avenue, Newport, Rhode Island. Registration materials will be available in the next few weeks from Sail America’s website.