One of the leading PR companies in the global yachting industry, Sand People Communication, is delighted to announce that Elisa Corti and Silvia Montagna  are now a stable part of the agency, joining Alexander Razinkov, who is in charge of the PR in Russia, and Adriana Zambon, who has been in charge of special activities in Italy since 2008.

Elisa Corti has an extensive PR expertise matured in Italy, while Silvia Montagna comes from a very successful background in journalism with the Italian magazine ‘Barche’. Their capabilities ensure that Sand People will be even quicker and more efficient in responding to editors’ needs.

Currently, Elisa Corti is handling PR for Porto Montenegro, Arcadia Yachts, Hodgdon Yachts, Floating Life & Yacht Plus, Christian Grande Yacht Design, Gamma Yachts and Sailogy, while Silvia Montagna is in charge of PR for Benetti, Otam, Oceanic Yachts, Tankoa, Numarine and IMS Shipyard.

Elisa Corti

Headquarters relocated to Switzerland

Since February 2014 Sand People has been operating from Switzerland, near Lugano in Canton Ticino.

All new website and 2015 logo

In addition to the two new staff entries, Sand People is also delighted to introduce a completely revamped website and 2015 logo. The sea, blue skies, the warm sandy colors of the Mediterranean and their top priority of can-do functional flexibility – all these are the heart of the team and the philosophy behind the new site. Sand People want to thank Gerasimos Gerolimatos, creative director at Carbon Free Press, and Nikos Alafodimos, group art director at Carbon Free Press, for their patient and incredible support during the work on the new website.

Silvia Montagna

The new website targets were:

– to maximize the media user’s market awareness

– to maximize the quantity and quality of login-free available content

– to keep any single action as simple as possible

– to let editors download content in the most user-friendly way possible

– to inform editors and clients (both current and potential) of the latest press announcements directly from the home page

– to allow the latest eight news releases to be individually read and downloaded

– to have Dropbox on the landing page in every press room, maximizing an editors’ ability to download  press kit contents

The Sand People 2015 logo was redesigned from scratch, adding a sense of freshness – the same freshness of the Aegean Meltemi blowing on a summer day.

Alexander Razinkov

Gianluca Poerio, founder and CEO of Sand People: “We plan everything around service to our editors. We are positively obsessed with editors, everything and anything we do is for them – no job is too small – our time is for them, with no compromises – except on very windy days, when we have to go windsurfing!…me in particular!”

WEBSITE ARTWORK GROUP

GERASIMOS GEROLIMATOS & TEAM – creative director at Carbon Free Press and chief editor of ‘Skipper OnDeck’ magazine

NIKOS ALAFODIMOS & TEAM – group art director at Carbon Free Press

GIANLUCA POERIO & TEAM  – CEO and owner of Sand People Communication

NIKOS ALAFODIMOS & TEAM – group art director at Carbon Free Press

Adriana Zambon

“The study and design of the new Sand People website has been a great challenge for us, and at the same time a great pleasure. Taking into consideration the daily number of site visits from all over the globe, together with editors as the clients’ target, we created an aesthetically pleasing environment to host the valuable material of important clients active in the yachting industry. Carbon Free Press combined in just a few rich web pages editorial content with the latest updates from the editorial yachting industry, framed by the clients’ aesthetic expectations and a state-of-the-art user-friendly platform of sharable contents, made to order for professional journalists visiting the site”.

GERASIMOS GEROLIMATOS &TEAM

Creative director at Carbon Free Press and editorial manager of ‘Skipper OnDeck’ magazine

“Sand People Communication is one of the leading PR companies in the global yachting industry. They boast influential clientele, eminent partners and an impressive number of journalists, managers and MM executives. This makes the Sand People website a vital hub, emanating simplicity and ease of use, without disturbing that precious balance between administrator and user. Thanks to our long professional expertise in yachting journalism, the know-how involved in the project was two-fold, both as content creators and as addressee. Our cooperation with Sand People has been ideal in all respects, even if the agency is 1,600 kilometers away!”