In partnership with Sundiro Holding, Sanlorenzo Spa, the third shipyard in the world ranking of the top 20 manufacturers over 24 metres, is proud to announce the opening of a new office in the centre of the Asia-Pacific region and the establishment of Sanlorenzo China Holding Limited. This represents a Hong Kong-based company that will distribute the Italian-built Sanlorenzo motoryachts from 22 to 62 meters to the Great China market, including China, Hong Kong, Macau, as well as Taiwan.
Sanlorenzo China Holding Ltd - M. Perotti and T. Kaminski
The Chinese nautical business is expected to reach 100.000 units sold by 2020 and it will absorb 1/3 of the global yachting demand like Europe and Americas. Therefore Sanlorenzo China Holding Limited represents a very important reference point for the Italian shipyard with the aim of winning the large and emerging Chinese market, thanks to two main strategic factors:
1. The support of the Sundiro Holding organization on the Chinese territory, following the joint venture agreement with this big local group;
2. The appointment as CEO of Sanlorenzo China Holding Limited of Mr. Traugott Kaminski, a true expert of the Chinese nautical sector with more than 25 years of experience in the luxury market in Asia. Kaminski is a relevant protagonist in the Eastern yachting scenario where, more than 10 years ago, he sold as a pioneer the first luxury yachts to Mainland China owners.
SL China Holding Ltd - Perotti and Kaminski
“I am very happy for this new important opportunity,” – says Mr. Kaminski – “both Sanlorenzo shipyard in Italy and Sundiro Holding in China trusted me in this innovative operation, and I am sure that together we will reach significant achievements. Sanlorenzo has a solid management team and thanks to the new SL96 and SL106 models, specially designed according to the requests of their Chinese customers, we have the best products for the Great China market needs.”
Besides the distribution of the exclusive Italian-built Sanlorenzo yachts, Sanlorenzo China Holding Limited will also provide in the whole Chinese area:
– after sales service, to guarantee the most professional assistance to customers, captains and crews;
– yacht maintenance, yacht management and charter to better protect and optimize the investment of its owners;
– yacht finance and leasing service;
– consulting services for transport, import and registration of the yachts in the Great China territories.
SL China Holding Ltd - Zao, Perotti and Kaminski
With this well-structured joint venture, Sanlorenzo enters decisively in a market with a great potential. The opening of Sanlorenzo China Holding Limited in Hong Kong represents a central step of the recent agreement with the Chinese group Sundiro Holding, in which Sanlorenzo maintained the Italian ownership and the identity of a Made in Italy icon worldwide, with the advantage of a powerful and strategic local Chinese partner.
Below is a choice of the beautiful charter yachts built by Sanlorenzo.
More: SANLORENZO Image GallerySANLORENZO Charter Yacht Images
