Sanlorenzo enters Chinese market

December 03, 2012

Sanlorenzo, the leading Italian manufacturer dedicated to the building of strictly tailor-made motoryachts since 1958, officially entered the Chinese market and inaugurated in Beijing a Brand Representative office: Sanlorenzo China.

Sanlorenzo SD122 Superyacht recently delivered to Hong Kong

Sanlorenzo is the third shipyard in the world ranking of the top 20 builders over 24 metres (source: Global Order Book 2013) and since its foundation over 50 years ago, the production has always been based on few motoryachts per year, totally unique and customized according to the requests and the style of every single owner.

Sanlorenzo appointed Ms. Yang Xu (Grace Yang) as its representative for China market. Ms. Yang has insofar achieved eight years of experience in the yachting industry, now becoming Sanlorenzo China representative, responsible for brand promotion and to widen the sales network in China, a country with a running economy now experiencing a strong growth also in the leisure yachting business.

Sanlorenzo 46Steel Superyacht recently sold in Hong Kong

“Being in marine business for more than 8 years – said Grace Yang, Sanlorenzo China Ambassador – allowed me to acquire a deep knowledge of the emerging Chinese yachting market since its rising. Today, I am very excited and happy to announce the opening of Sanlorenzo China. I believe that Sanlorenzo quality, excellence and professionalism will perfectly fit the requirements of the Chinese customers”.

Sanlorenzo China will soon open a second office in Sanya while the Italian company already confirmed its participation also to the 2013 Hainan Rendez Vous, China’s leading yacht and business jet show, that will take place from March 30th to April 2nd on the Riviera-like shores of Sanya island.

Yang Grace - Sanlorenzo China Ambassador

Sanlorenzo international sales network is based on a controlled number of Brand Representatives, companies directly participated and controlled by the shipyard, located in the strategic hubs of the international yachting: Monte Carlo, Antibes and Cannes in France; Rapallo, Porto Cervo and Venice in Italy; Palma de Mallorca in Spain; Istanbul in Turkey; Fort Lauderdale, Long Beach, Newport Beach, San Diego and New York in USA; Croatia, Slovenja, Montenegro and Albania on the Adriatic coast and, in South East Asia, Singapore, Thailand and Malaysia.