In the worst ever year for the world economy 2009 – and even worse for the yachting industry – Sanlorenzo was able to limit its turnover reduction in a small -9%, corresponding to € 181 mln turnover (with € 17,5 mln Ebitda) compared to 2008 € 198 mln turnover (with € 24 mln Ebitda). The lower profit was due to the depreciation of the trade-in boats that in 2009 was internationally estimated between 20 and 25%.

Sanlorenzo strengthens its financial position

Sanlorenzo didn’t recur to an aggressive discount policy thanks to the strength points of its brand:

Tailor made yachts on owner’s requirements

Classic and sober design, marking a timeless value

Steadily rooted European market, but open to new realities

Direct distribution through the Brand Representative sale network, made of companies in majority participated by Sanlorenzo and maintained a competitive advantage and the strength of its brand, being able to increase its 2009 budget by 8%, foreseeing a 2010 turnover of € 196 mln (with € 17,2 mln Ebitda).

Sanlorenzo steadily maintain the course of its provisional budget, elaborated in 2009, avoiding the many dangerous market “shoals” where “run aground” most of the major Italian and foreign groups.

With € 196 mln turnover (with an Ebitda of fairly 10%), Sanlorenzo achieved to maintain its company size and to consolidate its worth, with a result even similar to the pre-crisis figures (2008 turnover, see before).

This financial result, confirmed by the board on June 14th was achieved by delivering to their owners 19 planning motoryachts built by the Ameglia Division and 9 among planning, semi-displacement, composite and metal motoryachts built by the Viareggio Division for a total of 28 new yachts which happily cruised during the 2010 summer.

In 2011 actually Sanlorenzo conquered the third position in the Global Order Book edited by the American magazine Showboats, the annual statement of the orders to the superyacht industry, just behind the first position of Ferreti Group (which lists in this GOB five brands,  Ferretti Yachts, Custom Line, CRN, Pershing and Riva) and the second position of Azimut–Benetti Group (listing the two brands Azimut and Benetti).

Joining in 2011 the very selected group of 40m+ superyacht builders, gathered in the SYBAss, Super Yacht Builder Association, with its flagship, the Sanlorenzo 46 Steel, 46 metres steel hull with aluminium superstructure, Sanlorenzo is delivering in these days the third hull and started the construction of the fourth. 46 Steel will be on display at Monaco Boat Show in September.

View the CharterWorld image Gallery of Sanlorenzo motor yachts available for charter here.