Peter Franklin, Managing Editor of The Islander, a well-established nautical magazine in The Balearic Islands of Spain has announced the formation of a subsidiary company with a green mission. Sea-Things LLP is offering a wide range of stylish, customised, eco-friendly, multi-use carrying bags for the international yachting market.
Sea-Things LLP introduce GreenBags product range for yachting use
The world’s oceans are under serious threat from plastic bags. So much so, that China has stopped giving them away, prompting the USA and Australia to move towards a total ban. More recently, Italy’s ban on single-use plastic bags took effect on January 1st 2011.This couldn’t come too soon, considering that Italians use about 20 billion plastic bags per year. According to WWF biologist Eva Alessi, each Italian uses 400 plastic bags per year, and Italy is responsible for 25 percent of all plastic bag production in Europe. Environmentalists are very pleased with the ban because plastic bags are so incredibly damaging to the environment, degrading extremely slowly and taking decades to decompose. They are also potentially harmful to marine life and other animals.
In the meantime, every use of a reusable bag does something to protect the world’s seas and their inhabitants. Human beings use 1 million plastic bags every minute of the day, and its said that every plastic receptacle ever made is still in existence, many of them degrading slowly and toxically into our marine environment!
Almost everyone in yachting is aware of this problem, and the “Plastic Soup” story about the massive North Pacific gyre garbage slick has been repeated across the web, in various publications, and by all the leading environmental lobbying groups. Also the “The Plastiki” project where a boat built from 12,500 plastic bottles was sailed across the Pacific was a great public relations triumph.
However, in fairness, as far as available statistics can tell, it seems that less than 2% of this problem is caused by ship or yacht generated waste. “This proves that users of the sea, either for pleasure or business, generally feel responsible for its wellbeing, and would therefore be enthusiastic to do more to help if they could,” said Peter Franklin.
“The mission of Sea-Things is to help reduce the unnecessary volumes of thin single use plastic bags that are causing untold damage to our seas and their inhabitants” Peter said. “In order to do this we offering something special when it comes to the design and promotional possibilities within our GreenBags product range. We have the widest range of combinations available when it comes to bag styles, sizes, colours, logos, graphics and all the elements that make a customised product for a particular client’s marketing needs.”
“We are under the same management as a reputable yachting magazine, which has served the English speaking yachting and water sports market in The Balearics for 14 years. As a free issue magazine it totally relies on advertising revenues for its income. In this capacity the company has helped many of the best known marine service companies in the business to establish their names, and their marketing presence in one of the world’s premier yachting locations.”
“Our management and our design studio are passionate about the sea and its users, our editorial team writes regularly for publications such as The Yacht Report, Motor Boat & Yachting, and Superyacht Business, and produces press releases for The Balearic Nautical Business Association. We are yachtsmen first, and yachting media & promotional goods suppliers as a result of our passion for the sea!”
“As such, we undertake any project by first listening to, and understanding the customer’s market and their promotional needs. We then have the resources, the creative skills, and the enthusiasm to work with them to help realise their vision. In the case of the GreenBags, this is further enabled by having such a broad range of proven products from several sources around the world, which we can apply our design and print applications to.”
“We also became intensely passionate about saving the world’s oceans from the horrific prospect of “choking by plastic”, well before we decided to produce and market some alternative ways of carrying things. We donate 2% of all our income to Greenpeace for establishing marine reserves in the world’s oceans. So, that passion still drives us today, and is another element of targeted enthusiasm that our customers can benefit from, apart from the important fact that we only solicit business from the yachting, marine leisure and water sports market sectors.“
“In a nutshell, we offer a carrying bag design / supply service that is specialised, customised and uniquely market focused for those that make their living from, and enjoy the sea…. That’s why we call it Sea-Things”
Peter concluded; “There is a lot more to find out about why we are doing this and what we can offer as part of the solution, by visiting our brand new website. This also features a lot of educational information about how we can help the survival of the seas in a special section titled: ‘Inspiration and Hope.’ ”
