Social media is continuously developing, changing our everyday language. The world we live in and how we do business have been revolutionised by the creation as well as exchange of user-generated content.

Monaco Yacht Show - © Pierre Pettavino

Social media should play a vital role in our marketing strategy. It allows us to chat with (potential) clients, promote our company, contact with influential industry players and a host of other functionalities all in real-time and to a global audience.

Being present on social media platforms is vital for all companies in the superyacht industry due to its transient and truly global nature. However, as all of us know, keeping up-to-date on social networks (posting, linking, commenting, liking, tweeting, retweeting, interacting, and so on) can take up far too much time. So we come to a quandary: we need to be active on social networks but where are we going to find the time? And how can we interact with users who speak different languages?

Endeavour Languages, a language and communications company specialising in the superyacht industry, will be presenting its ‘Social Media Management for the Superyacht Industry’ service at next week’s Monaco Yacht Show. With this effective and dynamic way to manage all one’s company’s social media presence, Endeavour Languages combines its extensive superyacht knowledge with a multilingual team of social media professionals who create custom posts, interact with users, build one’s profile and, in general, manage all his social media needs – and in all the languages one requires.

What’s more, the whole service begins with a tailor-made social media strategy, in line with one’s company’s general strategy, to provide all the tools to understand and foster social media use in a firm.