The UK-based global marine marketing firm Saltwater Communications has recently announced a strategic alliance with Australian marine PR/media specialist Sandman Public Relations, providing both companies’ high-profile leisure as well as commercial marine client bases with a large number of benefits.

Strategic alliance between Saltwater and Sandman

Saltwater director Georgina Bartlett said the alliance provided a unique and powerful global solution for the recreational boating, commercial marine and superyacht industries.

“Sandman has established itself as the premier marine media specialist in that part of the world… its culture and overall approach to business is very similar to that of Saltwater, which creates the ultimate recipe for success for Saltwater/Sandman clients,” Ms Bartlett said.

“No other PR company in the marine industry can offer the depth of international cover that we can now provide our clients.

“With Saltwater celebrating its 21st birthday this year, the alliance between the two companies is a very fitting expansion of our activities.”

Along with delivering professional ‘on-the-ground’ representation for clients in both the Northern and Southern Hemispheres, Saltwater/Sandman plan to jointly pitch for new clients that require global presence. The businesses will remain totally independent.

Sandman director Ben Sandman said the relationship would open up a much wider market to existing and future clients.

“Since Jamie Millar came onboard as a director in 2010, the company has rapidly moved into international markets with a number of ‘globally-focused’ clients,” Mr Sandman said.

“The Saltwater/Sandman alliance is an exciting next step that will prove extremely successful for all involved.”