The prominent British luxury motor yacht builder, Princess Yachts, is proud to announce another strong set of financial results achieved against a background of difficult economic conditions spanning all major global markets.
Princess 40M superyacht Imperial Princess - the largest yacht ever built by Princess Yachts
Profit before tax for the year ended 31 December 2012 was £18.4 million (2011 £20.5 million) on turnover of £249.9 million (2011 £228.6 million), with net assets at the year end totalling £104.6 million (2011 £92.9 million). While profits are down on the previous year, Princess growth in turnover, achieved in a fiercely competitive market environment, has resulted in increased market share thus further underpinning the foundations for further growth.
Throughout the economic downturn, Princess Yachts have continued to invest heavily in new product and new facilities. 2012 will be seen as a pivotal year in the company’s history with the successful launch of the highly acclaimed Princess 40M superyacht Imperial Princess, the largest yacht the company has ever built.
Following a string of awards, including the prestigious World Superyacht Award, the company has secured further 40M orders and shortly expect to embark on the first phase of construction of state of the art production facilities at the company’s new shipyard at Devonport South Yard. This is a £35 million investment programme, which has received support from the Government’s Regional Growth Fund.
The forthcoming Autumn boat show season will see the launch of several new exciting models, including an all new Princess 43, Princess V48 and Princess 88 Motor Yacht. These are the fruits of a substantial and carefully targeted investment programme that has continued unabated against challenging world economic conditions and which Princess Yachts believes will set them at the forefront of the industry.
Steps have also been taken to substantially increase Princess presence in both new and existing markets, with the appointment of new distributors and the provision of market and product support designed to enhance the Princess owner experience.
There is a steadily growing view that the economic cycle is beginning to show signs of sustained improvement. While Princess Yachts remain cautious, its programme of investment in new product and facilities looks to the long term and will continue unabated and with a clear focus on further growth in market share and remaining at the forefront of proudly contributing to Britain’s exports in virtually every market that luxury yachts are to be found.
Below is a choice of the superb charter yachts built by Princess Yachts.
Princess Yachts Charter Yacht Images
