This year’s edition of the Ferretti Group EMEA Dealer Meeting among world leaders in the design, construction and sale of luxury motor yachts came to its end yesterday, on Thursday, April 3. The event hosted an amazing portfolio of some of the most prominent brands in the global nautical market.
2014 Ferretti Group EMEA Dealer Meeting
The event, for the highly selective network of Ferretti Group dealers in the Europe, Middle East and Africa Area, saw the participation of almost 100 partners this year, from all of the main EMEA countries, including: France, Ukraine, Russia, Middle East, Greece, Romania, Israel, Bulgaria, Germany, Turkey, Spain, the UK, Croatia, Slovenia, Austria, Scandinavia, Holland, Belgium, Luxembourg, Monte Carlo and Angola.
The 2014 three-day event was held in the evocative setting of the Group’s shipyards in La Spezia, Forlì, Mondolfo and Ancona and this year included an intensive programme of round tables, visits to the sites and team building activities involving all the partners in the Group with the aim of transferring the philosophy of the absolute Italian quality of the Ferretti Group to all of them, able to offer customers the highest levels of assistance available on the world market.
This year the event also aimed to offer more details on the Group’s strategies and prospects for the coming years and, therefore, also included the participation of Ferruccio Rossi, the Group’s Chief Executive Officer, Mario Chessa, Ferretti Group EMEA Director, and, for the first time, even Tan Xuguang, Chairman of the Weichai Group and Chairman of the Ferretti Group.
2014 Ferretti Group EMEA Dealer Meeting
During the meeting, all the aspects on marketing strategies were discussed in depth, with presentations of the Group’s different brands and sales managers, with the aim of updating all the participants on the latest news in terms of technology and product range design. These were alternated with visits to the Group’s shipyards so that the participants could physically touch the latest products including a preview of the progress of the work on the Riva superyacht Mythos, currently being built at the Ancona site.
The dealer meeting, a must for the Ferretti Group’s activities, yet again confirmed the clear commitment to strengthening the sense of belonging and unity among the Group and the dealer network and to keeping its partners constantly at the forefront in terms of training.
“I am really happy to be here today with the Ferretti Group dealers. In fact, perhaps many of you don’t know that I started my career many years ago as a Sales Manager and therefore I am very familiar with the work of the sales network. What I would like to emphasise today is that the Weichai Group, a group that has made great investments in Europe, will continue to support the Ferretti Group, particularly in relation to the further development of the product range and always focusing on the market requirements and, even more so, on customers’ requirements. The world is changing, the markets are changing and we must anticipate these changes, by following customised strategies based on the different markets, always seeking to be more competitive and keeping our quality intact, which makes the Ferretti Group still number 1 in the world,” commented Tan Xuguang, Chairman of the Ferretti Group.
