I3D, inc. ( In3Design) is an interdisciplinary design consulting firm with a strong emphasis on lighting design. Its focus is on the unique identity and atmosphere of a space, how it interfaces with people, and how it transforms to meet their needs. Lighting design is an integral part of architecture and its design elements. It creates the intangible emotional feel of a space, but it also creates an iconic look, defining a signature identity or brand.
Lurssen 85m Mega Yacht PACIFIC with I3D light settings
Award-winning designer Beatrice Witzgall established “I3D, Inc.” in 2007, basing the new company in NYC. The name originated from “In3Design”, Inc. a company founded in 2004 which also represented her interdisciplinary design approach and her background in fields such as architecture, graphic design, and interactive digital technologies. Combining art with technology, this interdisciplinary expertise enables her to think dynamically, seeing bold new opportunities for innovation in unexpected places. I3D not only offers individual design services in these fields, but also bridges these design ideas as a design manager, creating one comprehensive program, design strategy, and spatial identity.
Gunboat 66´ catamaran yacht PHAEDO with I3D light settings
I3D lighting techniques put a signature stamp on form and function, adding sophistication to luxury. Emotional and unique approaches to yacht lighting create subtle moods and add both pleasure and value to a yacht by reflecting an owner’s personality.
I3D sees the untapped potential for stunning new lighting designs for luxury yachts. Beatrice Witzgall’s passion for performance sailing, combined with her lighting expertise, allows her to understand the opportunities that lie beyond the traditional lighting approaches. This combination leads to a deeper understanding of the practical challenges and requirements of yachts as far as realizing their design potential and opportunities.
At this point, I3D has worked on numerous yachts ranging from some of the most high-profile and prominent superyacht launches to high performance catamaran yachts.
I3D involvement ranges from full lighting design services, to technical consultancies, to support in architectural design aspects and development of graphics.
Currently I3D is involved with several hospitality projects as well as commercial and private projects. Additionally, Witzgall’s passion for yachting has led her to work on various prominent and “Superyacht Award”- nominated Megayachts or performance sailing yachts with acclaimed designers such as Reymond Langton, Bannenberg Rowell, German Frers, RWD, DLBA, and shipyards such as Luerssen, Abeking & Rasmussen, Hodgdens, and Gunboat.
