For the second consecutive year, Tecnomar attended the Boat Show in Shanghai (China International Boat Show), now in the 16th edition. This was a unique opportunity to reach out and work closely with the Chinese luxury yacht market, a market that is growing rapidly.
“The Chinese luxury yachts market is booming and trends are positive” says Francesco Carbone, Tecnomar Sales Director. “We are facing a high-potential market, where it’s necessary a middle to long term strategy. Chinese demand for luxury made in Italy is growing, but brand awareness, yachting culture and services need to be improved. There is no doubt, however, that China is going to be one of the most strategic hub for the top class yachting industry.”
Giovanni Costantino, President & CEO of Tecnomar
Founded in 1987, Tecnomar has launched over 270 yachts and established itself as one of the top Italian maxi-yacht builders. Since his arrival in January 2009, the new President Giovanni Costantino implemented and completed a massive reorganization and restructuring plan preserving however its history and founding values.
Today, in its 15,000 sq. metre production plant located in Massa, Tuscany (Italy), the company produces custom made luxury yachts ranging from 60 feet up to 60 metres, fully personalized according to the Owner’s tastes and requirements.
