The world of superyacht supplies as well as services is so vast that Yachting Pages has presented a streamlined new way to provide every sector with the spotlight it merits: not with five minutes of fame but a whole month of increased market exposure.
New hand-distribution service of Yachting Pages
Julia Budniak, Yachting Pages’ marketing manager, said, “As the world’s leading superyacht directory, we work to build superyacht-related brands in over 240 categories. These range from anchors and antifouling specialists to crew agencies, shipyards, hydraulics, mooring services and yacht agencies.
“We simply can’t shout about everyone at once so from this February, our new ‘Focus on…’ approach begins. We’re giving each valued client the opportunity to send us information, so we can devote a month to singing their praises.
“We’ll generate added exposure for the featured businesses of the month, while hopefully opening the eyes of a few new superyacht companies to the benefits of building their businesses with Yachting Pages.”
Yachting Pages’ marketing executive, Kerry O’Neill, elaborates. She said, “February’s focus is on all things exterior. Though diverse, products within this sector share many characteristics including the need to be robust, weather-proof, durable and made with the highest quality materials.
“Businesses we’ll be showcasing this month through our website, news, social media and digital marketing channels therefore include anchors, canopies, decking, masts, paint specialists and sail makers. Oh, and bells and whistles, too!”
Kerry continued, “In March the focus turns to interiors. We’ll be writing features, blogging and publishing interviews about businesses including bathroom specialists Dornbracht, bespoke bed line suppliers like Heirloom, superyacht cleaning specialists including American System Nettoyage, and furniture experts Sundeck.”
Each group is scheduled in for the maximum relevance and impact on the industry that month. Crew services will be publicised in April as Mediterranean boats crew up for the cruising season, marinas and moorings will feature in high summer and shipyards like Feadship will come to the fore over winter.
